HAVELLS Forays Into LED Lighting Segment

Launches “Endura Lite” A Way To Future Lighting

New Delhi, June 2009: Havells India Ltd, a US$1 billion plus company and one of the largest and fastest growing electrical and lighting companies in the world, has introduced “Endura Lite”, a revolutionary product in the Light-emitting-Diodes (LED) Market. LED is the future lighting source in India and are at the forefront of technological innovations.

“Endura Lite” by Havells, will consume 50 percent less energy than traditional sources. It is four times more energy efficient than regular incandescent lamps, because a larger part of the energy is converted into light than is lost as heat. There is no use of glass or filament in these kind lightings as compared to in normal lightings, hence “Endura Lite” has a phenomenally long lifespan with average life of 50,000 hours. This LED light not only reduces the electricity bills but also improve the quality of working conditions at commercial establishments and offices.

These lamps are easy to install and do not emit UV radiation. It is smaller in size and lighter in weight. Endura Lite is suitable to fit in standard MR 16 fixtures and has been tested for its high shock resistance and durability.

These new age lighting innovations are designed to give higher efficiency and consume low power and has environment friendly luminous source, which make it the best in LED lighting category.

Endura Lite is favorable to be used in the following spaces like, Jewellery Mart, Designer Showrooms, Recreational Areas, High-end specialty shops, Auditoriums, Theaters, Art Galleries and Museums, Endura Lite transforms the look of an ordinary space into an extraordinary one. The exclusive range is available in 3×1w and 1×3w with two colors i.e. Day light white and warm white.

About Havells
Havells India Ltd is a billion-dollar-plus organization, and is one of the largest & India’s fastest growing electrical and power distribution equipment manufacturer with products ranging from Industrial & Domestic Circuit Protection Switchgear, Cables & Wires, Motors, Fans, Power Capacitors, CFL Lamps, Luminaires for Domestic, Commercial & Industrial applications, Modular Switches, & Bathfittings covering the entire gamut of household, commercial and industrial electrical needs.

Havells owns some of the prestigious global brands like Crabtree, Sylvania, Concord, Luminance, Linolite, & SLI Lighting.

With 91 branches / representative offices and over 8000 professionals in over 50 countries across the globe, the group has achieved rapid success in the past few years. Its 7 state-of-the-art manufacturing plants in India located at Haridwar, Baddi, Samepur Badli, Noida, Sahibabad, Faridabad, Bhiwadi, Alwar, Neemrana, and 9 state-of-the-art manufacturing plants located across Europe, Latin America &

Africa churn out globally acclaimed products. Havells is a name synonymous with excellence and expertise in the electrical industry. Its 20000 strong global distribution network is prompt to service customers.

The company has acquired a number of International certifications, like BASEC, CSA, KEMA, CB, CE, ASTA, CPA, SEMKO, SIRIUM (Malaysia), SPRING (Singapore), TSE (Turkey), SNI (Indonesia) and EDD (Bahrain) for various products. Today, Havells and its brands have emerged as the preferred choice of electrical products for discerning individuals and industrial consumers both in India and abroad.

For Further Information Contact:

Amit Arora – 9811154140

Vikas Mahajan – 9953619912

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