Sprint Gives Customers the Power
This month consumers and businesses alike will begin to feel the rumble of the engines as Sprint pulls out in front of its competitors by putting the power of its network, the value of its service and its unique innovation to work for the customer.
As part of a larger strategic move to bring together a positioning that empowers customers to do more, Sprint will launch dynamic internal employee campaigns, create new advertising and reveal a new tagline: “Sprint. Power Up.”
“Sprint believes its power should be in the hands of the customer, and more importantly, the customer couldn’t agree more,” said Mark Schweitzer, chief marketing officer for Sprint. “We are holding lightning in a jar – a powerful network with the largest voice and broadband coverage; the industry’s most fair and rich calling plans; and the most innovative devices that deliver the power of virtually any experience you can imagine. With our evolved positioning, we’re opening that jar, putting the power of that lightning bolt in the hands of the customer and waking up the rest of the industry.”
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