SodaHead.com Community Creates First True Social Newspaper

Site Design Modification and Online’s Most Active Discussion Site Serves as Model for Traditional News Sites

LOS ANGELES June 10, 2009 – SodaHead.com announced a major new initiative today that combines an active and robust community with breaking news to create the first “social newspaper.” This initiative provides a forum to discuss breaking news and hot topics differently than traditional news sites.

“Existing online news outlets are great for reading the news, but they lack any meaningful interaction among readers to engage, discuss and learn from each other,” said Michael Glazer, president and co-founder, SodaHead.com. “SodaHead is a place to voice your opinion and see what the world is thinking on issues important to you. Everyone needs an outlet to express themselves, SodaHead is that place.”

SodaHead’s active community of more than 2.5 million people a month have created a social newspaper, in which users select the stories read, featured and most importantly, discussed. SodaHead’s community is very opinionated and active, discussing the latest breaking news and current events. SodaHead has created a unique community where readers are able to go beyond just reading the news to actually engaging and interacting with other readers about the news.

“SodaHead continues to be one of the most unique social communities, because we facilitate relationships between members by discussing news and topics, rather than connecting with existing friends,” said Jason Feffer, CEO, SodaHead.com. “Unlike The Drudge Report, Digg and The New York Times that are full of links to stories or the content is selected by an editorial staff, SodaHead allows readers to engage with one another and to talk about these stories in a dynamic, rather than static, environment.”

SodaHead has also enhanced its site with key added features including:

* A layout that prominently displays breaking news topics to facilitate more news-based polls and discussions
* Social media features to make discussions on news more user-friendly
* Ability to easily find and connect with people who share opinions

SodaHead has transformed into the most active and productive social newspaper with deep conversations about a variety of topics. The SodaHead executive team watched the community’s needs change and developed features to support the community base in order to make discussing news interactive, stimulating and welcome of all points of view. The result is a robust website complete with breaking news and thousands of active users highlighting the most relevant, intriguing and controversial news of the day.

About SodaHead.com

SodaHead is the leading social newspaper with a community focused on discussing today’s hottest stories. SodaHead is the place to discuss the news and current events and see what people are saying about issues important to you. People ask questions, answer questions and meet new people who share similar views or passions. Traditional news media sites lack any meaningful communal activities, SodaHead fills that void by providing the features, tools and measures to facilitate and moderate discussions to create a place where everyone’s opinion is welcome. SodaHead has leveraged its question and answer technology to create polls that individuals and businesses can utilize on their sites. Businesses use SodaHead’s polls to add quality content to their pages, gain participation from its users and augment stories to solicit readers’ opinions. Some of the leading news publishers in the world have adopted the SodaHead polling technology. Everyone with something to say should use SodaHead.

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Stacy Schlicht
ROGERS & COWAN
8687 Melrose Avenue
7th Floor
Los Angeles, CA 90069
310.854.8226
sschlicht {at} rogersandcowan(.)com