Inwindow Outdoor Unveils First-Ever Networked Storescapes in Support of Intel’s ‘You on Tomorrow’ Campaign

Inwindow Outdoor, the leader in storefront-based outdoor advertising, recently launched a national campaign for Intel Corporation on behalf of global media agency OMD and creative agency Venables Bell & Partners.

As part of Intel’s “You on Tomorrow” initiative, viewers of the street-level displays are invited to text their vision of future, which is then broadcast in real-time on the large-scale digital screen incorporated into the Storescape™ in their city, as well as being broadcast to other Storescapes throughout the country.

For the day of launch, SMS feeds being digitally projected on the storefronts were simultaneously displayed on the Reuters’ billboards in Times Square.

The campaign runs in multiple U.S. markets including New York, Los Angeles, San Francisco, Chicago, Miami and Boston; the New York location also displays a 3D LCD screen.

“This is the first time storefront advertisements have been networked in this manner and this is the second time in recent weeks that we have deployed 3D LCD technology. We’re always looking for new ways to engage consumers using our medium and the integration of user-generated content makes this a particularly powerful and compelling campaign. We are extremely proud to be working with a progressive, blue chip brand like Intel on this project,” said Steve Birnhak, CEO and founder of Inwindow Outdoor.

A video of the installations can be seen here:

http://www.youtube.com/watch?v=j7Hg2NG5udk

About Inwindow Outdoor

Located in New York City, Inwindow Outdoor is an innovative outdoor advertising company specializing in providing advertisers with high profile messages in prime storefronts and malls throughout the United States. The company originated the concept in 2002 and today creates cutting edge displays incorporating unique technology and interactive components. Their client list includes brands such as HBO, HSBC, Sony Pictures, Converse, LG Electronics, Coca-Cola, JetBlue, Disney, AT&T and Absolut. For more information, please visit www.inwindowoutdoor.com.
Contacts

GK Communications
Greg Kalish, 516-665-3292
gkalish {at} gkcomms(.)com