Nokia (NYSE:NOK), announced on Friday the commercial launch of its Nokia Life Tools mobile ecosystem across India, following the conclusion of a limited trial in April this year.
The company said that the service, which is run in conjunction with several information providers including Reuters Market Light (RML) (the exclusive provider for agriculture services in the successful pilot), Syngenta, Madison Research, and Skymet, is designed to provide local customers with information relating to agriculture, education and entertainment in their local area.
The Life Tools will initially be available in the Maharashtra in association with the Maharashtra State Agricultural Marketing Board (MSAMB). The initial trial was also conducted in this area. Nokia have signed a Memorandum of Understanding (MOU) with the MSAMB, under which MSAMB will provide expertise in the areas of commodity prices from their network of 291 local mandis (marketyards). MSAMB will also have the opportunity to deliver relevant news, alerts on schemes and other information directly to consumers. The basic service will cost INR30/month with a premium service available for IRN60/month.
The education service will be available for IRN30/month per component and will offer three components: Learn English, with basic, intermediate and advanced levels; Exam preparation, which offers students tips and advice for ICSE, CBSE and State Board-level exams mapped to the relevant curriculum; and General Knowledge, which gives subscribers useful information about the world around them.
The entertainment service at launch will include Astrology, News, Jokes, Cricket and ringtones, offered at existing market prices. The content is aggregated and brought to Life Tools by OnMobile, who host the Life Tools system.
Nokia Life Tools services use an icon-based, graphically rich user interface that comes complete with tables and which can even display information simultaneously in two languages. Behind this rich interface, SMS is used to deliver the critical information to ensure that this service works wherever a mobile phone works, without the hassles of additional settings or the need for GPRS coverage.
The complete Nokia Life Tools solution will be available on the newly launched Nokia 2323 classic and Nokia 2330 classic devices, and will be later expanded to other Nokia devices.
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