Prepaid Mobile operator, Hits Mobile, advances using DIGITALK

Milton Keynes 15 June, 2009.

Innovative service provider, Hits Mobile, has deployed the DIGITALK Multiservice Platform to launch new competitive services in Spain.

After only seven months of operation Hits Mobile is positioned as the leading best-value mobile services for foreign residents in the Spanish market, with tariff plans that are lower than Spain’s traditional mobile operators.

The installation of the DIGITALK Multiservice platform initially introduces account based services, using the DIGITALK Prepaid Residential application, to extend their market reach and deliver complementary products across the customer base.

The move away from the existing solution was prompted by the lack of ability to evolve the service offerings. The limitations were overcome by introducing the Multiservice Platform architecture which enabled the range of feature-rich service-ready applications and scalability needed for aggressive future growth. The DIGITALK Multiservice Platform was favoured over other solutions.

Hits Mobile Arturo Grau, CEO, outlined the intended plans for the Spanish market: “The DIGITALK solution was the best fit for our business growth plans as now we have brand recognition for our mobile service; we can now start to introduce new services into existing and new markets.”

Mark Ashdown, EVP of Sales and Marketing added “Strategically the relationship is mutually beneficial as Hits Mobile is able to expand it’s service offerings in line with it’s business and market needs, thus proving the effectiveness of the complete-solution model and it’s ability to deliver on real business needs that operate within the current economic constraints. “

For more information, please visit www.digitalk.com

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About DIGITALK

DIGITALK is a leading independent communications platform and applications vendor that enables service providers to roll out enhanced services rapidly and profitably. Service-ready applications include; Prepaid Calling Card, Broadband Telephony, IP Virtual Office, Service Numbers and Prepaid Mobile.

Founded in the UK in 1996, DIGITALK has installed more than 1200 service platforms worldwide, and has over 400 customers, ranging in scale from smaller service providers to national incumbent operators.

The success of DIGITALK and its customers is based on a suite of pre- and post-paid applications built on a platform that offers NGN and TDM deployment options, integral network, operations and business support capabilities, and a service creation environment for service innovation.

DIGITALK customers are supported world-wide by comprehensive 24×7 SLAs backed by full on-line case management.

For further information: www.digitalk.com

Kate Cash

+44 (0)1908 425000

kate.cash {at} digitalk(.)com

About Hits Mobile

Hits mobile is a telecommunications operator which 51% stake has been taken by Hits Telecom Holding KSC, a Kuwait telecommunications company. Currently Hits Telecom owns and operates companies in Africa, Asia, Europe and South America.

With Hits mobile acquisition, this multinational makes the first steps into the lucrative European mobile market.

After only 7 months, Hits mobile is solidly positioned in the Spanish market as the one offering the best value for money to those foreign residents, and also to Spanish customers that desire the best price-quality relationship with tariff plans that are lower than Spain’s traditional mobile operators, 7ct/min calling any operator, 24 hours a day. Add the roaming transparency, a good international tariff plan and multilingual customer services… and you will know why customers trust hits mobile.