Mobile games delivered free via Wi-Fi may be world’s first in mobile entertainment

WeROK, the advertising-funded, free to download and free to use mobile/web converged services application, launched last month by ROK Entertainment Group and Wi-Fi mapping company WeFI, has added free mobile games to its roster of web-enabled mobile services.

In addition to free mobile TV streamed on demand via Wi-Fi and free email, WeROK users are now able, in what ROK believes to be a first for the mobile entertainment industry, to download a selection of high quality games to play on their mobile phone free of charge, over Wi-Fi, via the internet.

WeROK, compatible with Nokia S60 devices, is free to download at www.werok.net and is free to use. WeROK automatically scans for the Wi-Fi hotspots and logs onto the strongest free-access hotspot within range, enabling the user to utilise a variety of web-enabled services contained within the application such as free Mobile TV, free mobile email and low-cost text services.

WeROK’s suite of mobile games has been sourced from leading rich-media ad-network innerActive, providing a non-intrusive manner of in-game ad serving. The ads are retrieved via Wi-Fi and may be targeted based on player demographics, location and contextual awareness to each game.

“We have already seen a fantastic level of interest in WeROK driven, largely, by our free Mobile TV service” said Jonathan Kendrick, Chairman and CEO of rok “and we are confident the addition of free mobile games – in what we understand is a worlds first in mobile entertainment – will serve to further boost the popularity of WeROK globally”.

WeROK is connected to WeFi’s globally-mapped database of more than 24 million Wi-Fi hotspots, and locates the best free Wi-Fi connection automatically.

About ROK Entertainment:

Founded in 2004, ROK Entertainment Group is a mobile technologies, applications and services development company. Headquartered in the UK, ROK is best known for its award-winning mobile TV services and has 5 patent awards and more than 40 further patent applications in place. For more information, please visit: www.rokent.com.

WeROK is compatible with the following devices: NOKIA E51, E55, E60, E61, E61i, E63, E65, E66, E70, E71, E75, E90, N78, N79, N80, N81, N81 8GB, N82, N85, N86, N92, N93, N93i, N95, N95 8GB, N96, 5630, 5800, 6710, N97