BuzzCity Members Help Connect New Communities

User driven grassroots translation helps BuzzCity’s network reach new audiences

London, June 19, 2009 – BuzzCity (www.buzzcity.com), a provider of global wireless communities and consumer services, today announced the availability of a community translation service across its mobile social network, myGamma. The new feature enables myGamma users to help expand the network’s reach to include smaller language communities and speakers of regional dialects. In addition, these new audiences create unique marketing opportunities for businesses through BuzzCity’s advertising network.

The peer-reviewed service encourages existing multi-lingual members to create a comprehensive list of myGamma navigational terms and instructional messages. Once developed, a team of volunteer translators will maintain and update the list based on popular consensus, incorporating feedback from users. The entire collaborative translation process takes place over mobile internet wiki-style pages hosted on myGamma.

BuzzCity has already seen strong demand and participation from users who, since the beta version was introduced in April, have helped increase the number of languages and dialects available on myGamma from 14 to 77. There are over 1400 registered translators, focusing predominantly on the African, Indo-Aryan and Austronesian languages.

“The rapid adoption of our community translation service demonstrates the willingness of our members to help connect new communities to the myGamma network,” said KF Lai, BuzzCity CEO. “Collectively, these communities account for a large number of people whose primary language is not catered for by other media. As consumers, they also represent a significant part of mobile advertising’s long tail.”

Lai continued: “The service is a real example of a community working to benefit its users. We have been delighted with the response since it launched and look forward to its ongoing development – which will not only benefit the users directly but those wanting to reach them.”

The service is designed to provide localized mobile content to people previously left unconnected due to linguistic barriers. By opening myGamma to wider audiences, BuzzCity’s advertising network also benefits from increased inventory, making the network a more attractive proposition for marketers. In addition to providing an effective channel to reach minority markets, which may otherwise be left untapped, the number of niche monetization opportunities will also increase as more languages are added to the network.

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For more information, please contact:

Brian Kovalesky

For BuzzCity

Tel: +1-818-943-5687

Email: briankov {at} gmail(.)com

About BuzzCity

BuzzCity is a developer of global wireless communities and consumer services. Established in 1999 in Singapore, BuzzCity today operates the world’s largest wireless community – mygamma.com – for two distinct audiences: the newly connected emerging middle class in developing markets and the blue collar sector in developed regions. These “unwired” consumers are accessing the mobile internet on their phones due to widespread and affordable wireless access.

BuzzCity provides marketers with unprecedented opportunities to reach this audience via its far-reaching advertising, merchant and publisher programs. Additional information can be found at www.buzzcity.com.