INTERNET CAPABLE BATHROOM SCALE OFFERS A NEW WAY FOR WEIGHT MANAGEMENT

Two young entrepreneurs are turning the weight loss industry upside down by revolutionizing how people look at weight loss. It is especially important since over 30% of the U.S. population is obese and according to some recent studies over 75% of U.S. adults will be overweight by the year 2015.

New York, NY – June 23, 2009 – Today, BodyTrace Inc., introduced its BodyTrace eScale and Website to the market.

“We hear promises about reaching weight loss goals every day, but most of these programs and systems are lacking real facts and fgures. We are taking this to a whole new level where only measurable results count. Only hearing that a new weight loss tool works is history. Seeing that success on a chart, that is future. Our future.” – said Gyula Borbely, the president of BodyTrace. The BodyTrace eScale is a bathroom scale that wirelessly uploads and displays the user’s weight at the BodyTrace Website. Since it’s using wireless connection it does not require any software confguration for use. The Website’s motivational interface encourages users to share progress, exercise ideas, recipes and lets people create groups made up of friends, family, or co-workers to work jointly towards a common goal. Users can even upload progress pictures to motivate themselves and others!

The comprehensive weight monitoring system includes interactive weight and BMI charts, food diary and intake calculator that gives guidelines on fat, protein, water, carbs and calories.

Few words from the Founder

“We are very excited about our new product and we hope that this excitement catches on. The BodyTrace eScale and Website is a truly unique service that offers instant feedback on someone’s success while keeping them responsible for the results. Nobody wants to step on our eScale and see that the charts are getting higher, especially that you are doing this in front of your supporters, so there is defnitely a peer pressure that helps everybody reach their goals.” – added Gyula Borbely.

The BodyTrace eScale and the BodyTrace Website will be available in September 2009. The BodyTrace eScale will retail for $119; signing up on the BodyTrace Website is $19.99 / 3 months.

Pre-order information is available today on www.bodytrace.com.

For more information about this product please e-mail us at media {at} bodytrace(.)com.