AdMob Deepens Focus on and Investment in India

Mahesh Narayanan Joins AdMob as Country Manager of India

SAN MATEO, Calif. & MUMBAI, India, July 1, 2009 — AdMob, the world’s largest and fastest growing mobile advertising platform, today announced it has deepened its investment in the Indian market with the hiring of Mahesh Narayanan to manage the company’s sales and marketing operations in India.

Mahesh joins AdMob from Google’s where he was a founding member of Google India’s Direct Sales Operations. He started the Direct Sales Operations organization in 2005 and was instrumental in creating the architecture for the growth of Google in India. Prior to Google, Mahesh worked at companies including Times Now, Mediaturf Worldwide, and Bidorbuyindia.com.

“I am excited to join AdMob and play an important role in the company’s growth in the rapidly expanding mobile advertising industry in India. India is an important market for us and we are looking at growing our business presence and relationships in the region” said Mahesh Narayanan.

“AdMob is pleased to bring Mahesh onboard to grow our strong market position in India,” said Jeff Merkel, Managing Director of APLA. “Mahesh brings deep marketing knowledge valuable to expanding AdMob’s lead in India’s growing mobile advertising market. India is the second largest mobile market in the world and already AdMob’s third largest market.”

AdMob has worked with leading publishers to monetize their mobile services and advertisers to reach mobile consumers in India. The company has had a local presence in Mumbai since July 2008. AdMob’s publisher and advertiser partners in India include Tata AIG, Colgate, Cricinfo, Dell, ICICI Lombard, Indiagames, Nokia, Pepsi Co., and Hungama.

Worldwide AdMob’s powerful network of more than 7,000 mobile web sites, 2,000 applications, and hundreds of brand and performance advertisers makes it the leader in the mobile advertising.

About AdMob
AdMob is the world’s largest mobile advertising platform, serving more than 6.2 billion mobile banner and text ads per month across a wide range of leading mobile Web sites and applications. AdMob helps advertisers connect with a relevant audience of consumers on mobile devices and gives publishers the ability to effectively monetize their mobile traffic. Incorporated in April 2006, AdMob provides the tools, data, and business models fueling the explosive growth of mobile media in more than 160 countries and territories worldwide.

AdMob has been named one of the most innovative companies in advertising and marketing in 2009 by Fast Company magazine, a 2008 Technology Pioneer by the World Economic Forum, and one of Wired.com’s 2008 Companies to Watch. AdMob works with thousands of advertisers and publishers, including Adidas, CBS News, Comedy Central, Gap, Lonely Planet, MovieTickets.com, MySpace, P&G, Tapjoy, and Universal Pictures. To learn more about AdMob, visit www.admob.com.

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