Tags: Seagate Press Releases

Seagate Increases Presence in the French Retail Market, Signs a Channel Agreement with Banque Magnetique

Seagate Technology (NYSE:STX), the world’s number one hard drive maker, has appointed Banque Magnétique as a new retail authorised distributor. Banque Magnétique’s 19 years of distribution experience and strong reputation in the retail channel will enable Seagate to further develop its presence in the consumer market in France. This agreement is a key part of Seagate’s distribution strategy in these burgeoning markets and reflects the company’s continuing drive to increase its retail business.

“Seagate will leverage Banque Magnétique’s strong relationships with some of the biggest French retailers to expand our user base,” said Nicoletta Laffi, Channel Marketing and Retail Programs Manager, Seagate Technology. “Our ultimate goal is to ensure more and more customers can have access to high-quality, reliable disk drive products.”

As retail authorised distributor, Banque Magnétique will be responsible for expanding the market for Seagate’s 3.5-inch external and internal retail disc drives, USB 2.0 pocket drives and portable drives, as well as future retail products from Seagate.

“Partnering with Seagate provides us with a great opportunity to reiterate our commitment to our customers by bringing them world-class storage products,” said Olivier Drouillard, purchasing and marketing manager, Banque Magnétique. “We are confident that the synergies of this relationship with Seagate will yield mutually beneficial results for both companies.”

Read the complete Press Release