ET Now and Times Now to present live Budget09 on Times Audience Network

Times Audience Network, the online video arm of the Times Group, will be
simulcasting the live budget feed for ET Now and Times Now on July 6. It
will be a never-done-before event in the Indian electronic medium’s
history with TAN coming together with Microsoft, Facebook, Akamai and
the television properties of the Times Group.

Users will get live coverage of both ET Now and Times Now as well as
on-demand videos, live news feeds, special updates and will also be able
to interact with Facebook friends–all from a single show window. And
with Facebook Connect and Live Stream Box, they will be able to take
part in real-time conversations with their favourite TV anchors. The
event will be hosted at http://budgetlive.economictimes.com

“We’re pleased to collaborate with the Times Group on their coverage of
the national budget,” said Meenal Balar, International Marketing Manager
at Facebook. “As discussions in New Delhi get under way, we hope
Indians will share their comments and opinions with their friends on
Facebook.”

Sanjay Sinha, Director – Enterprise Evangelism, Microsoft India says,
“Users will experience unique features such as on-demand videos,
picture-in-picture feature to watch highlights while watching the live
stream, powered by Silverlight.” The event will be powered by Akamai,
the global leader in live and on-demand streaming delivery. Sanjay
Singh, MD, Akamai India, says they can “guarantee that viewers will get
a flawless, high quality, live streaming experience.”

Sunil Rajshekhar, TIMES INTERNET LIMITED, President and COO, says, with
the Live Budget show, we’ll be bringing together the strengths of
industry leaders in the content and technology space.The event is a
continuation of our leadership and innovation in the online video space.
It also marks the entry of ETNow onto TAN and will help expand our
efforts in proliferating rich media consumption.”

FOR FURTHER INFORMATION:
Yashmeen
9811699757