The Future of Mobile Social Browser Games is Bright – and Generates Revenues

06.07.2009 (Munich, London, Madrid) – Today’s mobile social games player is around 27, plays several times a day, whenever he has a few minutes, is willing to spend money on games and very often he is a she!

In a recent survey m.itsmy.com, one of US and Europe’s largest pure mobile social networks with integrated mobile social browser games, asked 1,500 users in Europe and North America about their mobile social gaming habits. 12% admitted to spend regularly money on mobile games, 48% buy virtual items for their games from time to time.

Jukka Saarelainen, CTO itsmy “Our proprietary mobile social platform allows us to satisfy the user demands in terms of quantity and quality of mobile browser games. The integration within our social network opens the ability to be entertained and make friends at the same time which is very appealing for our customers.”

“Only 11% of all participants are looking for a well-know brand or title. Over 60% play games that sound interesting because of their style or story. And this is where our creative in-house mobile browser game studio is prepared to accept the challenge. We have already more than ten new, exciting games in the pipeline and we see a huge opportunity for a market of billions of mobile phones.” says Antonio Vince Staybl, CEO of itsmy.

“Interactive mobile social browser games are a reliable revenue generator for us. In Q4/2009 we will expand our mobile social games reach by co-operating with strategic mobile partners worldwide.” adds Sabine Irrgang, COO itsmy.

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About itsmy.Games

itsmy.games is the fourth social media division of itsmy besides mobile rich media advertising, mobile social TV and the 2.5 million user strong mobile social networking service itsmy.com

itsmy.com is the strongest community brand in mobile Internet. It runs off-portal and operator independent. Mobile social networking services like free mobile profile pages, messaging, mobile multiplayer games, personal mobile broadcasting and location based services make itsmy.com the stickiest mobile social network.