Belkin extends footprint into non-IT retail with Odyssey

Belkin’s first shop in shop in India

India, 9th July 2009, New Delhi – Belkin Inc., the leading global provider of interconnectivity solutions across computing and consumer electronic devices, has opened it’s first shop-in-shop in India by making its products available at Odyssey chain of premier leisure stores. As a first step the company will offer its lifestyle and networking products on Odyssey shelves.

“The Odyssey alliance symbolizes Belkin’s growth in the Indian market with this first shop in shop venture.” said Mohit Anand, Country Manager, Belkin, India. “Being seen in a non-gadget, non-IT store reinstates our promise that everybody is a Belkin customer.We hope to successfully reach out to our customers through premier stores such as these that provide increased purchase convenience.” he added.

Odyssey is known for its footfalls, store design, and easy categorization of wide range of assorted merchandise. This strategic association has been taken keeping in view the growth and expansion of Belkin’s presence. It will enable Belkin to penetrate deeper into the Indian markets.

“This association provides Odyssey with an added advantage over its competitors with respect to hosting a complete assortment of merchandise across age groups. Belkin was our natural choice given its wide range of innovative offerings.” said T.S Ashwin, Managing Director, Odyssey India Ltd. “We look forward to a broader smile on our customer’s face while walking out of Odyssey”, he added foreseeing a win-win situation.

About Belkin Corporation

Belkin offers a diverse product mix that provides seamless integration of electronic devices in homes, cars, and on the go. Founded in California in 1983, Belkin is a privately held company and the recognized leader in connectivity solutions, in addition to accessories for MP3 devices, computers, and more. Belkin provides extensive solutions for networking, home theater with PureAV® line of cables, power, and digital wireless accessories. You can view and purchase them at www.belkin.com, as well as through a network of major distributors, resellers, and superstores.

Belkin’s phenomenal growth has also resulted in the rapid expansion of Belkin’s global presence. In addition to corporate headquarters in Los Angeles, Belkin has offices throughout Europe, including the United Kingdom, the Netherlands, and Germany, as well as in the Asia Pacific region, including Australia, Shanghai, and the regional headquarters in Hong Kong.

Media Contact

Sneha Singh

EXL Public Relations

+919958384636

sneha {at} exlpr(.)com

Rengith Nair

Belkin Asia Pacific Pte Ltd

RengithN {at} belkin(.)com