Sennheiser Sound Teams hitting streets of North America this summer

A multi media Marketing Initiative to bring true sound experience to music lovers.

Old Lyme, Connecticut—June 2009— Sennheiser, a brand synonymous with high-quality headphone sound to millions of music fans around the world for some 65 years, is kicking off a unique new marketing initiative in North America. The Sennheiser Sound Tour commences on July 2, 2009, at Milwaukee Summerfest, the world’s largest music festival. The promotional tour will put the company’s highly regarded headphones and headsets into the hands—and onto the heads—of thousands of music and technology fans, in a fun, light-hearted setting.

The Sennheiser Sound Tour sets two highly mobile, road-ready teams, one heading east, one west, on a mission: to put Sennheisers on as many heads as possible. The intrepid sextets—one of girls; one of guys—will engage in a battle-of-the-sexes to establish which bring Sennheiser’s True Sound to the greatest number of people. With the ladies heading east and the gents roaming the west coast, the teams are sure to encounter the unexpected on a daily basis if not hourly.

Best of all, both expeditions will document themselves in sound, pictures, and video by way of “webisodes” on a dedicated webpage, www.sennheisersoundtour.com, which in turn will link to dedicated sites on social-media destinations Facebook, Twitter, and YouTube. By inviting consumers and Sennheiser fans across North America and around the world to join in online in myriad ways, and even mounting team challenges such as to Sennheiser-ize people in a particular place, specific individuals, or even certain celebrities, the Sound Tour expects to reach precisely the connected, gadget-loving, technology-comfortable consumers it is targeting.

Following the Milwaukee kickoff on July 2 the Sennheiser Sound Tour teams will diverge in brightly painted, highly visible Sennheiser-logo vehicles. Each team’s itinerary will include appearance at retailers, music and arts festivals and other summertime special events; full itineraries will be posted on the Sound Tour website July 2.

“Sennheiser is already well established among serious music lovers, as the effective inventor of high-quality headphone listening,” says Stefanie Reichert, V.P. of Strategic Marketing for Sennheiser USA. “But there are entire new generations of people that are not as aware of Sennheiser’s quality and diversity. The summer Sound Tour is our way of reaching out to these younger, tech-savvy, multimedia-minded consumers.”
The Sennheiser Sound Tour slogan—‘Hear. I Am.’ speaks directly to precisely such consumers while encouraging them to ‘own their sound’ via the unequalled quality of Sennheiser. Brainchild of Sennheiser’s North American marketing partner, The Jetstar Group, a Canadian specialist with a long record of promotional and branding innovation, the Sennheiser Sound Tour targets educated, performance-conscious consumers who harbor a strong sound-quality preference for all their personal audio. In short, consumers who will respond to the accurate, detailed “True Sound” of Sennheiser, and who are ready to recognize the inherent quality of the brand.
More information is available at www.sennheisersoundtour.com.

ABOUT SENNHEISER

Sennheiser is a world-leading manufacturer of headphones, microphones, and wireless transmission systems. Established in 1945 in Wedemark, Germany, Sennheiser is now a global brand represented in over 100 countries. The Sennheiser Group is proud to be affiliated with Georg Neumann (world leading studio microphones), Klein + Hummel (studio monitors) and Sennheiser Communications that brings their innovative technology to headsets for PCs, offices, mobility and contact centers. Sennheiser’s pioneering excellence in technology has rewarded the company with numerous awards and accolades including an Emmy, a Grammy, and the Scientific and Engineering Award of the Academy of Motion Picture Arts and Sciences.

www.sennheiserusa.com • www.sennheiser.ca