Google and eBay Sign Multi-Year Agreement to Connect Users, Merchants, and Advertisers Around the Globe

Google and eBay Sign Multi-Year Agreement to Connect Users, Merchants, and Advertisers Around the Globe

Google Inc. (Nasdaq: GOOG) and eBay Inc. (Nasdaq: EBAY) today announced a multi-year agreement to benefit both companies’ collective communities of users, merchants and advertisers around the globe. The agreement consists of two primary components involving text-based advertising and “click-to-call” advertising functionality.

Specifically, Google will become the exclusive text-based advertising provider for eBay outside the United States. In addition, eBay and Google plan to integrate and launch “click-to-call” advertising functionality that leverage both Skype and Google Talk globally in each company’s respective shopping and search platforms. The companies said the financial terms for certain components of the deal involve revenue sharing, but did not disclose specific details.

“We’re pleased to expand our long-standing relationship with Google to explore new market opportunities, like click-to-call advertising, that benefit both our communities of users,” said Meg Whitman, President and CEO, eBay Inc. “People continue to evolve how they shop, communicate and advertise online. By combining the power of eBay in ecommerce and Skype in communications with Google’s leadership in search and advertising, we can increase the usefulness of the Internet for shoppers, merchants and advertisers around the world.”

“This agreement underscores how much we value eBay as a partner,” said Eric Schmidt, CEO of Google. “Our technologies will allow us to connect users to relevant advertising across eBay’s international properties. By working together to promote click-to-call functionality through Google Talk and Skype, we are offering advertisers another innovative way to connect with customers.”

Read the complete Press Release