GlobeCast delivers Russia Today to networks throughout Asia

Hotels, DTH and cable networks in India and Hong Kong now receiving top English-language channel

New Delhi/Hong Kong, 16 July 2009 – GlobeCast and Russia Today have concluded a deal to distribute the channel in Asia to a variety of distribution networks and platforms, beginning with India. Millions of homes and thousands of hotel rooms throughout India will now receive this top channel.

To bring the channel into India, GlobeCast oversaw all regulatory requirements for Russia Today’s launch, including securing of the downlink license and landing rights. GlobeCast’s expertise and strong presence in India enabled it to secure the license within a shorter timeframe, in a challenging broadcast climate.
Russia Today is now available on cable and DTH platforms in India including WWIL, Dish Hits, InCable, 7Star, Big TV and SunDirect platforms – representing a potential viewership of 7 million homes. GlobeCast is also bringing the channel to over 15,000 rooms in more than 100 high-end hotel networks in India. A total of 300 hotels will eventually receive this content according to the deal.
In a separate deal, GlobeCast has reached an agreement with Hong Kong’s Cable TV, expanding Russia Today’s reach to viewers in the city-state.

As Russia Today’s chosen distribution partner, GlobeCast is in talks with various other large networks to carry the channel to the widest possible audience, including obtaining regulatory licences in other parts of Asia, which will allow for expansion into new markets in the region for Russia Today.
Russia Today is Russia’s free-to-air 100% English-language channel, broadcasting news and current affairs programming. GlobeCast is pleased to be working with this major broadcaster as part of its expansion into rights management and distribution. GlobeCast focuses on international content as an increasingly vibrant part of the television industry, and leverages the relationships with broadcasters around the world to bring them to new audiences.
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Press Contact

Vanessa Ching vanessa.ching {at} globecast(.)com +65 6325 4222 (Singapore)
GlobeCast (www.globecast.com): a subsidiary of France Telecom, is a leading global provider of content management and worldwide transmission services for professional broadcast delivery. The company operates a secure global satellite and fiber network to manage and transport 10 million hours of video and other rich media each year. Top-tier broadcasters and content providers of all sizes turn to GlobeCast for ingest, aggregation, transmission and repurposing of content for delivery to direct-to-home satellite platforms; cable, IPTV, mobile and broadband headends, as well as corporate and digital signage networks. GlobeCast’s fleet of SNG trucks deploys globally to support coverage of the biggest news and sporting events each year in SD and HDTV formats. Borders are non-existent when it comes to GlobeCast’s services, thanks to the company’s 11 teleports and technical operations centres as well as its 17 offices in Europe, North and Latin America, the Middle East, Asia, Africa and Australia.