Coca-Cola’s Iconic Contour Bottle Rolls into Florida in Curvy Two-Liter Form

Coca-Cola’s famous curvy contour bottle is now available in 2-liter packages in stores throughout Florida. Coca-Cola Enterprises (NYSE:CCE) recently introduced the innovative bottle to the Florida market, which is one of several Southeastern markets to roll out the convenient two-liter version of the iconic package. After successful pilots in Birmingham, AL and Chattanooga, TN, the curvy bottle was rolled out in multiple southern cities in 2008 and in Philadelphia in May.

The new two-liter form of Coca-Cola’s famous package was preferred over the straight wall two-liter bottle overwhelmingly in consumer tests* and offers a significant advantage beyond its classic good looks – it is also easier to hold and easier to pour. All Coca-Cola trademark brands will be available in the new two-liter contour package, including Coca-Cola, Diet Coke, Coke Zero, Caffeine Free Coca-Cola and Caffeine Free Diet Coke. Consumer research conducted by Coca-Cola North America (CCNA) suggests that the two-liter contour package has the potential to re-energize sparkling beverage sales in their stores**.

“We want to offer our brands to consumers in a special way that fits their needs, and that includes sharing Coca-Cola products from a contour bottle,” said Carl Leroux, Vice President of Sales Operations. “Consumers love this package innovation, and I’m proud of the partnership CCE and CCNA demonstrated in bringing the contour bottle to our customers and consumers.”

Nearly 92 years after its creation, the contour bottle remains a symbol of innovation, instantly differentiating the world’s best known sparkling beverage from all other products. Widely recognized as a pioneering example of package-driven branding, the contour bottle is one of the few packages to ever receive a trademark from the U.S. Patent and Trademark Office. Leveraging Coca-Cola’s iconic shape to further differentiate its two-liter package is one part of the Coke system’s ongoing efforts to revitalize the sparkling beverage category. The contour PET bottle and cap are both completely recyclable.

About Coca-Cola Enterprises

Coca-Cola Enterprises is the world’s largest marketer, distributor, and producer of bottle and can liquid nonalcoholic refreshment. Coca-Cola Enterprises sells approximately 80 percent of The Coca-Cola Company’s bottle and can volume in North America, and is the sole licensed bottler for products of The Coca-Cola Company in Belgium, continental France, Great Britain, Luxembourg, Monaco, and the Netherlands. For more information, please visit www.cokecce.com.

About The Coca-Cola Company The Coca-Cola Company is the world’s largest beverage company, refreshing consumers with nearly 500 sparkling and still brands. Along with Coca-Cola, recognized as the world’s most valuable brand, the Company’s portfolio includes 12 other billion dollar brands, including Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, POWERADE, Minute Maid and Georgia Coffee. Globally, we are the No. 1 provider of sparkling beverages, juices and juice drinks and ready-to-drink teas and coffees. Through the world’s largest beverage distribution system, consumers in more than 200 countries enjoy the Company’s beverages at a rate of nearly 1.6 billion servings a day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that protect the environment, conserve resources and enhance the economic development of the communities where we operate. For more information about our Company, please visit our Web site at www.thecoca-colacompany.com.

*Internal CCNA Research

**Internal CCNA Research

Contacts

Coca-Cola Enterprises
Norman Ross, Media Relations, 954-985-5024
nross {at} cokecce(.)com