Terra Technology Recognized for Demand Sensing Software

Company Wins Multiple Awards for Forecasting Software That Improves Profitability During an Economic Downturn

Terra Technology, the leading provider of demand sensing and inventory optimization for consumer products companies, today announced that the company has been recognized as one of SupplyChainBrain’s 100 Great Supply Chain Partners for the fourth year in a row. The company was also included in the 2009 Supply & Demand Chain Executive 100 list for the fourth time and was an American Business Awards finalist in two categories, Best Overall Company and Most Innovative Company.

SupplyChainBrain’s 7th Annual 100 Great Supply Chain Partners Program is the result of a six-month online poll in which supply chain professionals are asked to nominate vendors and service providers whose solutions have made a significant impact on their company’s efficiency, customer service and overall supply chain performance. Over 2,700 nominations were submitted, but only the 100 most qualified nominations made the list.

The 2009 Supply & Demand Chain Executive 100 is a list of supply chain solution and service providers that help their customers respond to the economic downturn and position themselves for growth in the future. Nearly 250 companies were nominated, and the 100 nominations that best demonstrated leadership in meeting these challenges made the list.

“The current environment has made accurate forecasting more challenging and brought renewed focus on inventory reduction,” said Robert F. Byrne, president and CEO of Terra Technology. “Demand Sensing is the most cost-effective way to achieve both of these goals. These recognitions highlight the benefits our clients receive from implementing our Multi-Enterprise Demand Sensing and Inventory Optimization solutions.”

Terra’s software solutions apply pattern recognition mathematics to daily streams of data, including POS, channel inventory and shipments, to generate a more accurate prediction of future demand. Forecast error typically drops by 40 percent, and inventory targets decrease by more than 20 percent.

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Supply & Demand Chain Executive is the executive’s user manual for successful supply and demand chain transformation, utilizing hard-hitting analysis, viewpoints and unbiased case studies to steer executives and supply management professionals through the complicated, yet critical, world of supply and demand chain enablement to gain competitive advantage. On the Web at www.SDCExec.com.

About Terra Technology

Terra Technology is the leading provider of demand sensing and inventory optimization software for consumer goods companies. Terra’s solutions incorporate demand signals from throughout the supply chain including retailer data, reducing forecast error by up to 50 percent and inventory by up to 20 percent. More accurate forecasts and inventory targets improve customer service, lower inventory, decrease unplanned changeovers and reduce costs. Terra’s customers include Campbell Soup, Kraft Foods, Procter & Gamble, Unilever and Ventura Foods. For more information, please visit www.terratechnology.com or call +1 203 847 4007.

Contacts

Media:
DPR Group, Inc.
Michelle Perkins, +1 919-678-9200
mperkins {at} dprgroup(.)com
or
Company:
Terra Technology
Mary Fields, +1 203-847-4007 x127
mary.fields {at} terratechnology(.)com