itsmy Boosts the Mobile Social Media Summer with New Social Games and Virtual Goods

22. July 2009 – itsmy.com, one of the largest pure mobile social networks in the world, launches many exciting new mobile social features for long summer breaks and rainy days. The itsmy.com update comprises all “must-haves” of the mobile social media summer 2009: social gaming, easy handling of multiple social presences and the “evergreen” sophisticated self-expression. All these features are mobile browser based and thus accessible from wherever you are at m.itsmy.com

For long days at the beach the new diverting mobile social multiplayer games on itsmy.com guarantee fun and entertainment: While players of the BeeGame try to collect as much honey as possible, the Graffiti players “tag” their friends mobile profile pages with their personal texts. Ever wondered what happens when a princess monkey meets a zombie sheep? Check it out!

Jukka Saarelainen, CTO itsmy: “Our technology and platform allow us to give all users a great mobile social experience, independent from their mobile handset. People with older handsets can easily play mobile games with smartphone owners. This is the best way to guarantee that everybody has fun.”

The personal mobile profile pages of itsmy.com members can now be decorated with “mood sets”: You are having a great time abroad? Show your friends at home with the “Happy Mood Set” on your personal page: with special graphics, animations, colours and music as well as animated online buttons you tell the world what you feel.

Everyone is on holiday and you are bored at home? Take your mobile and check your itsmy mailbox: surely someone has already sent you a nice virtual gift like a virtual kiss, a mega-size ice cream or even a customized love letter. itsmy offers 1,000’s of virtual gifts to make you and your friends feel great.

Sabine Irrgang, COO itsmy “Mobile social media usage has reached a new level of sophistication. We are constantly working on being one step ahead of the usual offers with brand-new features and functionalities and especially with captivating multiplayer games you can play anytime and everywhere. And our users love it!”

Antonio Vince Staybl, CEO itsmy: “For all the users with many social media presences the updates on their whereabouts are now quick and easy: a status update on your personal profile page on m.itsmy.com now automatically updates a lot of your other community pages via Twitter.“

! Please note: All trade names, logos, trademarks or registered trademarks contained in this press release are trade names, logos, trademarks or registered trademarks of their respective owners.

####

Follow us: http://twitter.com/itsmy

About itsmy.com
http://m.itsmy.com with every mobile phone browser

itsmy.com is the strongest community brand in mobile Internet. It runs off-portal, operator independent with more than 2.5 million mobile phone users. Mobile social networking services like free profile pages, mobile browser games, personal mobile TV broadcasting and location based services make itsmy.com the stickiest mobile social network. itsmy.tv is the world leading mobile social TV and personal mobile broadcasting service. itsmy® is a brand of Gofresh GmbH.

Contact:
itsmy® is a brand of Gofresh GmbH
GOFRESH GmbH
Munich – London – Madrid
Headquarter: Lilienstrasse 7 81669 Munich / Germany
Phone: +49 89 62303737
Online: www.gofreshgroup.com; www.itsmy.com
Mobile WEB: http://mobile.itsmy.com
Email: press {at} itsmy(.)com