Optus partnering with Telmap to offer mobile Search, Mapping and Navigation

Telmap Navigator is pre-loaded on the BlackBerry® Curve™ 8900 smartphone

27th July 2009, Sydney, Australia: Telmap, the global leader in mobile location services, today announced that it has partnered with Optus to power personal search, mapping and navigation that will be made available on the BlackBerry® Curve™ 8900 smartphone. Business users, prosumers and consumers buying the BlackBerry® Curve™ 8900 from Optus will get Telmap Navigator pre-loaded on the device included with a 12 month licence for search, mapping and navigation as part of the package.

The BlackBerry® Curve™ 8900 will be available for $0 upfront on the $79, 24 month Business BlackBerry Cap[1].

“This partnership is the beginning of Telmap’s expansion into the Asia Pacific market and is part of our global strategy to lead mobile search, mapping and navigation across the globe” said Oren Nissim, CEO of Telmap. “We are happy to partner with Optus in offering their subscribers a complete on-the-go experience and look forward to expanding this partnership and make navigation available on more mobile devices and platforms”.

Phil Offer, Optus SMB Marketing Director said, “Telmap enables Optus to offer our small and medium business customers a featured packed device with mapping and navigation on the popular Blackberry Curve 8900. Not only will our customers be able to achieve more out of their day through efficiency and productivity gains they will also be able to save time in their day-to-day activities by using the navigation function.

Telmap Navigator enables customers to enjoy rich search, mapping and navigation for a complete travel experience. It provides the shortest route to a desired destination using turn-by-turn voice instructions that pronounces street names and displays high-quality 3D moving maps as well as a dedicated pedestrian mode. Telmap Navigator includes user-friendly free-text local search capabilities that allow users to find what they are looking for even from misspelled or in-complete entries. Telmap Navigator is connected to main BlackBerry core elements like the device ‘Contacts’ allowing business users on the move to navigate to addresses and people stored in their address book.

[1]Minimum Total cost for the BlackBerry® Curve™ 8900 on the $79 Business BlackBerry Cap is $1,896 over 24 months. Cancellation fees apply.

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Media Contact

Simone Bergholcs Optus Corporate Affairs +61 2 80827850

Telmap – Mi Liberty, Anne Ligory +44 (0) 20 7751 4444, aligory {at} miliberty(.)com

About Telmap

Telmap is a world leader in location solutions, the company has established a solid reputation for providing its customers with innovative, value added mapping and navigation solutions that open new business opportunities and generate new revenue streams. Telmap has a unique end-to-end solution including a mobile location companion, a complementary web companion, robust location platform with a set of APIs to support its customers in delivering a strong LBS strategy. The company’s flagship product, Telmap5 is the world first personalized location companion integrating innovative and patented technologies like Telmap Active Interface, Telmap Active Search and Telmap Active Widgets.

Telmap is the #1 choice of location solution and its technology has been chosen by leading industry players Orange FT Group, Vodafone, Vodacom, SFR, O2, AOL, Pelephone, Carphone Warehouse and more. For more information, please visit www.telmap.com

About Optus

Optus is an Australian leader in integrated communications. The company specialises in a broad range of communications services including mobile, local, national and long distance telephony, business network services, internet and satellite services and subscription television. For more information please visit www.optus.com.au

Terms and Conditions

A 12 month Telmap Navigator Licence is available to new eligible small and medium business customers (as defined by Optus) who connect a BlackBerry 8900 to an eligible Optus Mobile Plan for 24 months and Blackberry Plan which includes Blackberry browsing. Not available with ‘yes’ Business BlackBerry Lite. After expiration of this period, charges may apply to extend or renew this licence. To use Telmap Navigator you must have a compatible handset. Content available to you under this Telmap Navigator may change without notice to you. All maps and directions are limited to Australia and are approximate only. Accuracy cannot be guaranteed. Requires activation by user through the BlackBerry 8900 handset. Telmap Navigator use involves data usage through your handset therefore please refer to your BlackBerry plan for details and charges and to the FAQs provided with your handset for average data usage. While stocks last. No rain checks. This service is provided to you on the terms and conditions set out in the Optus Standard Form of Agreement, see www.optus.com.au/standardagreements. The service is also provided to you subject to the Telmap Navigator terms and conditions for use, see www.telmap.com/legal.