Barnes & Noble to Open New Store at 2999 Pearl Street, Boulder, Colorado

New Bookstore Debuts on August 12

Barnes & Noble, Inc. (NYSE: BKS), the world’s largest bookseller, will open a new bookstore on August 12 in Crossroad Commons at 2999 Pearl Street, Boulder, Colorado. Concurrently, the existing store in Crossroad Commons at 2915 Pearl Street will close. The new store will stock close to 200,000 book, music, DVD and magazine titles and include a café serving Starbucks coffee. The new Boulder Barnes & Noble will be open from 9 a.m. to 10 p.m. every day and employ approximately 60 people from the community.

The new Boulder Barnes & Noble will feature a Barnes & Noble @ School section with educational tools for teachers, librarians and parents. The café will feature a four-sided fireplace and outdoor seating with views of the Flatiron Mountains.

The public is invited to a Preview Night Party at the new Boulder Barnes & Noble on Tuesday, August 11, from 6 to 9 p.m. A portion of the Preview Night sales will benefit the Boulder Public Library. Violinist Liz Dinwiddie from Parlando School for the Arts will perform throughout the evening. A ribbon-cutting ceremony will be held at 7 p.m. Gymboree Storytime will be held at 6:15 p.m. and librarians from the Boulder Public Library will lead Storytime at 7:30 p.m. Curious George will be on hand to meet his fans.

On Saturday, August 15 at 11 a.m., members of the Junior League of Denver will be on hand to discuss and sign copies of its new cookbook, Colorado Classique.

Barnes & Noble is the nation’s top bookseller brand for the sixth year in a row, as determined by a combination of the brand’s performance on familiarity, quality and purchase intent; the top bookseller in quality for the second year in a row and the number two retailer in trust, according to the EquiTrend® Brand Study by Harris Interactive®. The new store will feature:
The Barnes & Noble Membership Program. Designed for Barnes & Noble’s best customers, this program gives Members 40% off hardcover fiction and nonfiction bestsellers, 20% off all other adult hardcover books, and 10% off virtually everything else in Barnes & Noble stores and online at Barnes & Noble.com. The annual fee is $25.
Rapid special-order service. Can’t find it on the shelf? Barnes & Noble’s massive warehouse inventory is available in real-time, enabling its booksellers to order and confirm the availability of over one million titles at the click of a button.
Large-scale children’s department. Bigger than most typical bookstores and stocking more than 15,000 titles in an easy-to-browse environment, the “Barnes & Noble Jr.” department is designed to appeal to children, parents, teachers and librarians. Children’s Storytime will be held at least twice a week, with Gymboree Storytime on Wednesdays at 1 p.m. and Pajamarama Storytime on Fridays at 7 p.m. Costume character Storytime will be held the first Saturday of every month at 10 a.m.
Advanced technology movie, audiobook and music-previewing system. The store will feature RedDotNet, the most advanced listening and previewing technology. RedDotNet enables customers to preview select DVDs, Blu-ray Discs, audiobooks or CDs in the store, sampling a title by simply passing it under a scanner. Connected to the company’s online electronic catalog, the store’s listening stations make “browsing with your ears” a reality. Thanks to the latest technology, RedDotNet stations also allow customers to view a three-minute clip of more than 7,000 DVDs. Additional music titles are available for special order.
Giant Newsstand. The store’s newsstand stocks hundreds of hard-to-find specialty magazines and out-of-town newspapers.
Complimentary Wi-Fi Service. All Barnes & Noble bookstores nationwide offer customers complimentary in-store Wi-Fi provided by AT&T.
Community Center. The store will serve as a local community center, hosting a number of community events throughout the year. They will include author readings and discussions, book clubs and programs with local literary and cultural organizations. The store also will hold fundraiser bookfairs to help support local schools and other community institutions. For more information, please contact Jeff Oliver at (303) 444-1374.

About Barnes & Noble, Inc.

Barnes & Noble, Inc. (NYSE: BKS), the world’s largest bookseller and a Fortune 500 company, operates 777 bookstores in 50 states. Barnes & Noble is the nation’s top bookseller brand for the sixth year in a row, as determined by a combination of the brand’s performance on familiarity, quality, and purchase intent; the top bookseller in quality for the second year in a row and the number two retailer in trust, according to the EquiTrend® Brand Study by Harris Interactive®. Barnes & Noble conducts its online business through Barnes & Noble.com (www.bn.com), one of the Web’s largest e-commerce sites.

General information on Barnes & Noble, Inc. can be obtained via the Internet by visiting the company’s corporate website: www.barnesandnobleinc.com.
Contacts

Barnes & Noble, Inc.
Lenore Feder, 212-633-3379
Corporate Communications
lfeder {at} bn(.)com
or
Lilja Inc.
Mary Lilja, 952-893-7140
mcl {at} lilja(.)com