Red-Light Running Crash Video Produced by American Traffic SolutionsTM Supports National Stop on Red Week, August 2-8

August 2-8, 2009 is National Stop on Red Week, created by the Federal Highway Administration (FHWA) to educate the public about the dangers of red-light running and to promote safe driving habits.

To assist in your coverage of this important, week-long campaign, traffic safety and enforcement innovator American Traffic Solutions, Inc. (ATS) has produced a video of actual red-light running crashes, captured by its high resolution video cameras. The campaign support video is available for media use and can be downloaded at http://www.atsol.com/StopOnRedWeek.html.

Facts about the dangers of red-light running:
In 2007, red-light running led to 154,000 injuries and more than 900 deaths across the United States (source: Insurance Institute for Highway Safety – IIHS).
96 percent of drivers are afraid of being hit by a red-light runner, yet nearly 56 percent of Americans admit to running red lights (Old Dominion University, Virginia).
Motorists are more likely to be injured in crashes involving red-light running than in other types of crashes (FHWA).
Occupant injuries occur in 45 percent of red-light running crashes, compared with 30 percent of other crash types (IIHS).
A nationwide study of fatal crashes at traffic signals estimates that 20 percent of the drivers involved failed to obey the signals (IIHS).
40 percent of all crashes are intersection related (FHWA).
The number of fatal motor vehicle crashes at traffic signals is rising faster nationwide than any other type of fatal crash (FHWA).

Red-light camera programs are a proven law enforcement tool that save lives and make roadways safer. Among the many studies proving the success of red-light cameras, the IIHS states that they reduce violations by 40-50 percent and crashes by 30 percent.

About American Traffic Solutions, Inc.:

ATS is a leading provider of technology and business solutions for traffic safety and electronic toll collection programs worldwide. ATS serves more than 170 municipalities and government agencies across North America with photo-enforcement safety programs such as red-light and speed camera programs. Among the company’s larger municipal clients are New York City, Philadelphia, Washington DC, St. Louis, Houston, Seattle and San Diego. ATS also offers PlatePass®, an automated electronic toll payment service that enables rental vehicle customers to use high speed, cashless electronic toll lanes. ATS is a private corporation headquartered in Scottsdale, Ariz. For more information visit: www.RedLightCamera.com, www.PlatePass.com or www.atsol.com.

Contacts

American Traffic Solutions
Josh Weiss, Director of Communications and Public Affairs
480-596-4613
josh.weiss {at} atsol(.)com