“One-to-one communications is where you need to be”

“One-to-one communications is where you need to be”

Gabriel Group, one of the largest direct-mail companies in the Midwest, is boosting its color print volume about 10 percent a month on the Xerox (NYSE: XRX) iGen3® 110 Digital Production Press that it installed one year ago.

The company is using the digital color press to develop more powerful Web-to-print services that automate how personalized documents are ordered and produced. Jobs running on the Xerox iGen3 110 digital press include print-on-demand documents outsourced by traditional offset printers, customized materials for a restaurant chain’s location rollouts, and personalized direct mail for an executive search firm.

“I’m convinced that the industry is evolving into digital and that one-to-one communications is where you need to be,” said Mike Peterson, president of fulfillment solutions, Gabriel Group. “The key to advancing in the marketplace is to bring new ideas to your customers and new ways for them to meet the needs of their clients.”

According to Peterson, the Xerox iGen3 digital press is driving growth in nearly every facet of the company’s business. “The iGen3 press and personalized digital print give us a product and value-added services that generate new revenue sources,” Peterson said.

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