Motally Launches Beta Mobile Application Analytics Service

Motally, a leading mobile analytics provider, announced today the beta launch of its mobile application analytics service for iPhone and Blackberry, with support for Android and others following soon.

The mobile application tracker is designed to give developers greater insight and control over their data with features like specific event tracking, demographic data collection, and configurable delivery mechanisms. The service allows developers and publishers to learn more about their users, optimize product offerings, and maximize ROI on advertising campaigns.

“The possibilities of data we can capture and report on are nearly endless and give publishers the most flexibility to understand usage of their applications,” said Arte Merritt, founder and CEO.

The addition of application analytics to Motally’s existing mobile-web analytics provides one common interface for publishers and advertisers to track all their mobile services – mobile-web and applications.

“Publishers want a simplified way to see all their mobile stats – by offering both application and mobile-web tracking in one interface, Motally is solving a real business need,” said Niren Hiro, an advisor to Motally.

Motally’s service is a hosted solution available in a free community version and a premium enterprise version. It is easy to implement – publishers can be up and tracking in minutes.

About Motally

Motally is a mobile analytics provider dedicated to helping mobile content publishers understand their users, maximize advertising ROI, and optimize product offerings. The company is headquartered in San Francisco, CA and is backed by BlueRun Ventures and Ron Conway, a leading angel investor. The team includes mobile industry veterans from Yahoo Mobile and Oracle. Visit www.motally.com and follow us on Twitter www.twitter.com/motally.
Contacts

Motally
Kristine Holst, 415-932-6898
Marketing Manager
Kristine {at} motally(.)com