SDL Tridion positioned as a leader in Magic Quadrant for Web Content Management (WCM)

Evaluation Based on Completeness of Vision and Ability to Execute

Amsterdam, August 7, 2009 – SDL Tridion today announces that it has been positioned as a Web Content Management leader in Gartner’s Magic Quadrant for Web Content Management[1]”.

In 2008, the Gartner MarketScope was created to describe the competitive landscape for providers of Web content management. The Magic Quadrant is a graphical representation of a marketplace at and for a specific time period. “Leaders can, and should, drive market transformation. Leaders have the highest combined scores for Ability to Execute and Completeness of Vision. They are doing well and are prepared for the future with a clearly articulated vision. In the context of content management, they have strong channel partners, a presence in multiple regions, consistent financial performance, broad platform support and good customer support. In addition, they dominate in one or more technologies or vertical markets. Leaders are “environmentally aware” of the solution “ecosystem” into which their own offerings need to fit. Leaders can: demonstrate enterprise deployments; offer integration with other business applications and content repositories; incorporate Web 2.0 and XML capabilities; and provide a vertical-process or horizontal-solution focus.”

Jan Jaap Kolleman, CEO of SDL Tridion; “In my opinion, Gartner’s analysis of the WCM market and its positioning of SDL Tridion as a leader recognizes our proven strategy and vision in developing a complete end-to-end solution for global customer engagement. We allow marketers to create and deploy fully integrated campaigns incorporating customer management and interaction, multi-channel marketing and web content management. Tight integration with SDL’s Translation Management Technology creates a powerful, easy-to-use solution for marketers to communicate with and sell to a global audience.”

[1] Magic Quadrant for Web Content Management, by Mick MacComascaigh, Toby Bell, and Mark R. Gilbert, August 5, 2009

For more information, please contact:
Annelore van der Lint
Marketing Director SDL Tridion
Annelore.vanderlint {at} sdltridion(.)com / T: +31 (0)20 20 32 030

Press Contacts
Dan Purvis / Erin Hunter
Octopus
T: +44 (0)845 3700655
E: sdl {at} octopuscomms(.)net

About the Magic Quadrant
The Magic Quadrant is copyrighted August 5, 2009 by Gartner, Inc. and is reused with permission. The Magic Quadrant is a graphical representation of a marketplace at and for a specific time period. It depicts Gartner’s analysis of how certain vendors measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor, product or service depicted in the Magic Quadrant, and does not advise technology users to select only those vendors placed in the “Leaders” quadrant. The Magic Quadrant is intended solely as a research tool, and is not meant to be a specific guide to action. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

About SDL Tridion
SDL Tridion is a global leader in Web Content Management (WCM) solutions. Our enterprise class WCM solution enables organizations to deliver a consistent, interactive and highly targeted customer experience, in multiple languages, across multiple Web sites and channels.

In addition to content creation, management, translation, delivery and archiving solutions, SDL Tridion provides brand management, targeted communication, multi-channel delivery and visitor interaction capabilities.

More than 600 organizations rely on SDL Tridion solutions, including well-known global brands such as ABN AMRO, BBVA, Canon, Emirates, KLM, Lexus, Renault, Ricoh, Sanofi-Aventis, Scania, Toyota, Unilever and Yamaha. SDL Tridion has offices and partners throughout North America, Europe and Asia. For more information about SDL Tridion, please visit www.sdltridion.com

SDL Tridion is a division of SDL, the leader in global information management (GIM) solutions. For more information about SDL, please visit www.sdl.com