APC launches 550VA Back-UPS for the Indian market

Offers customers 21 minutes of reliable backup time, superior 7.5Ah battery and 2-year warranty on UPS and battery

New Delhi, August 17, 2009 – APC a leading brand in the power protection category, today raised the performance bar in the UPS segment through the launch of its BR550CI-IN – the new 550VA Back-UPS for the Indian market.

Designed specifically to address the harsh Indian power conditions, this new UPS comes with several innovative features. It helps customers protect their valuable PC from harmful voltage fluctuations, helps prevent burnt motherboards, damage to hard disc, data loss etc and also provides a whopping 21 minutes of backup time during power cuts

Another key highlight of this new product is its battery. The APC BR550CI-IN Back -UPS comes with one of the biggest batteries in the category (500-600VA): ie a 7.5Ah battery

The APC BR550CI-IN Back–UPS comes with a 2 year warranty covering both UPS and the battery.

The APC BR550CI-IN is packed with a host of features and benefits:

· Excellent backup time (21 minutes for a 17” LCD monitor computer )

· 2-year warranty on both UPS and battery

· Best battery in the category (500-600VA): 7.5Ah battery

· Automatic Voltage Regulation (AVR) and intelligent battery management to help extend battery life

· Quick recharge time: Only 8-10hrs, one of the fastest in the range

· RoHS compliant design (free of restricted and hazardous materials)

· Automatic diagnostic testing to notify you of any problems in internal components

· Resettable Circuit Breaker – easy recovery from an overload or short circuit

”The Personal Computer is now an extremely important element in our daily lives. We use it for bill payments; communication; education; music , entertainment; storing data and files, pictures, videos etc. However power cuts continue to be frequent, unscheduled and most often an expensive interruption, APC has always endeavored to meet the growing, changing needs of its customers and the new APC 550VA UPS is another step in that direction “ said Mr Sridhar Laxman, Marketing Director, APC by Schneider Electric .

Speaking about the launch of the APC BR550CI-IN Back–UPS, Mr. Gaurav Burman, Director – Transaction Business said

“The new APC BR550CI-IN Back–UPS provides a reliable 21 minutes of backup time thereby helping PC users enjoy an uninterrupted computing experience even during periods of power cuts”.

“In addition, thanks to the AVR feature, the user’s valuable PC is protected from harmful voltage fluctuations that could cause serious damage to the motherboard and sensitive electronics within the PC.“ he added

Priced at Rs. 2475 the new APC BR550CI-IN Back–UPS is aesthetically designed and available through more than 3,000 channel partners across the country.

To know more customers can call APC’s customer service team at these Toll Free Numbers. – 1800 4254 877 / 1800 4254 272.

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For editorial queries contact:

Elizabeth Jacob

Marketing Manager

APC by Schneider Electric

elizabeth.jacob {at} apcc(.)com

Manpreet Singh / Krityanand Kundan

Vaishnavi Corporate Communications

manpreet.singh {at} vccpl(.)com / krityanand.kundan {at} vccpl(.)com

9810286337 / 9990099562

About APC

APC by Schneider Electric is a global leader in critical power and cooling services, providing industry leading product, software and systems for desktops to data centres.

APC is part of the €18.3 billion Schneider Group which is the recognized global leader in Electricity and Automation Management with operations in 100 countries and over 114,000 employees. .

Backed by the experience and wide network of Schneider Electric, APC delivers well planned, flawlessly installed and maintained solutions for industrial, enterprise, small and medium business, as well as home environments.

APC solutions include uninterruptible power supplies (UPS), precision cooling units, racks, physical security and design and management software, including APC’s InfraStruXure® architecture, the industry’s most comprehensive integrated power, cooling, and management solution.

In 2007, Schneider Electric acquired APC and combined it with MGE UPS Systems to form Schneider Electric’s Critical Power & Cooling Services Business Unit, which recorded 2008 revenue of €2.6 billion (including APC-MGE sales of $3.7 billion) and employed 12,000 people worldwide. For more information on APC, please visit www.apc.com/in.

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