Weinstein-Backed High End Travel-Lifestyle Social Network ASMALLWORLD bucks Ad Recession, announces it will be profitable by Q4

Last fall, after laying off 40% if its staff, the future of Weinstein-backed high-end members-only travel oriented social network ASMALLWORLD –like that of the media industry at large– looked gravely uncertain. According to ASW CEO Joe Robinson: “Luxury advertising budgets were scaled back. The future of luxury media seemed uncertain.”

However, ASMALLWORLD has proved that it knows how to sell advertising – and to blue chip brands. ASW is reporting an 11% increase in advertising revenue up from Q1 to Q2, with plans to be EBITDA positive by Q4. This, of course, happened during what most say is the worst recession since the Great Depression and amongst strong debate over the profitability of social networking sites.

According to Robinson, “In tougher economic climates, luxury advertisers, in particular, are looking for highly efficient, integrated buys. They need to be smarter than ever.”

ASMALLWORLD is a private travel and lifestyle-focused online community with over 480,000 members worldwide. Its control over its affluent membership base is what attracts advertisers seeking to target a global high-profile audience.

“We offer a unique platform to inform and engage a select group of people, with targeted advertiser programs. Our ad team works with individual brands to come up with a program specifically suited to that brand,” says Robinson. The proof is in the pudding. Q2 alone brought in M Gallery, Volkswagen, Mercedes, Tudor Rolex, JLC, and the Starwood Hotel Group.

ABOUT ASMALLWORLD:

ASMALLWORLD is a private by-invitation online traveled focused community that brings together a carefully selected group of over 480,000+ international tastemakers and leaders who share similar backgrounds, interests and values. The community provides a distinct and intimate environment for these like-minded individuals to share reliable information online as well as in person.
Contacts

ASMALLWORLD
Serena Merriman, +1-917-952-3089
Serena {at} asw(.)com