SPEED™ Partners with Rising Star Jessie James to Promote Holiday ‘Dream Ride’

New Mercury Records Recording Artist Key Player in Network Promotional Campaign Highlighted by One-of-a-Kind Sweepstakes, New Original Series

Just days after the release of her self-titled debut album, Mercury Records recording artist Jessie James was in a South Florida studio shooting promotional spots for SPEED, the adrenaline-packed, FOX-owned cable television network known for its signature motor sports and automotive lifestyle programming.

The James spots will support “SPEED Dream Ride,” the network’s first-ever fully integrated holiday programming and promotional event set to kick off Thanksgiving Day.

“Having the opportunity to team with a dynamic young talent at this time in her career is incredibly exciting,” said Lila Everett, SPEED SVP of Marketing. “Jessie is the perfect fit for SPEED and for the ‘Dream Ride’ campaign.”

“Dream Ride” will be woven through a wide multimedia spectrum of branding initiatives for the network from Thanksgiving through New Year’s Day. On air, “Dream Ride” will surround multiple marathons of SPEED’s most popular weekly programming, as well as the series premiere of “Dangerous Drives,” a new prime time series debuting on Thanksgiving Day. In addition, SPEED will be highlighting a national consumer micro-site-driven “Dream Ride” mega-sweepstakes with a chance to win an extraordinary VIP experience at California’s historic Laguna Seca Raceway that only SPEED can deliver.

“I am so excited to be a part of the SPEED ‘Dream Ride’ campaign,” James said. “I actually just had the pleasure of meeting with some of their representatives, and I cannot tell you how great it feels to be able to merge my music and artistry with that of a major television network; especially one that I feel I can relate to. SPEED showcases the car and motorcycle lifestyle … it gives you a first-hand look into livin’ on the edge and moving at the speed of light. Life as an artist feels much the same … if you can get behind the wheel of a car or motorcycle and put it all on the line like that, then you are a rock star, too!”

As part of the campaign, James will re-style Bullet, one of the songs from her new album, with a SPEED Dream Ride theme. For more information on James and her new album, please visit www.islanddefjam.com.

James has burst onto the music scene with her self-titled debut which was released Aug. 11. Driven by her first single “Wanted,” the album quickly hit No. 1 on the iTunes Pop Album Chart and No. 1 on Amazon’s MP3 chart. USA TODAY asked, “Whose crown is [Jessie James] out to steal — Shania Twain’s, Christina Aguilera’s or Katy Perry’s? Based on the combustible evidence in her twangy power-pop debut album, she wants it all – and may well get it.” Prior to album release, Jessie toured with The Jonas Brothers.

SPEED™ is the nation’s first and foremost cable television network dedicated to motor sports and the passion for everything automotive. From racing to restoration, motorcycles to movies, SPEED delivers quality programming from the track to the garage. Now available in more than 78 million homes in North America, SPEED is among the fastest-growing sports cable networks in the country and, the home to NASCAR on SPEED and an industry leader in interactive TV, video on demand, mobile initiatives and broadband services. For more information, please visit SPEEDtv.com, the online motor sports authority.

–www.SPEEDtv.com–

Contacts

SPEED
Erik Arneson, 704-501-5795
Earneson {at} SpeedTV(.)com