Xerox Introduces Industry’s Lightest Digital Coated Paper

Xerox Corporation’s (NYSE: XRX) coated paper line has shed some pounds, with its newest family member weighing in at a mere 60 lb. text - 25 percent lighter than the standard coated paper grade. This 60 lb. text (90gsm) addition to the Xerox Digital Color Select Gloss product line is the industry’s lightest-weight paper for high-volume digital color printing, delivering 20 percent more pages per inch than the next lightest digital coated paper on the market.

Lighter paper is used to produce magazine pages, marketing brochures, catalogs and children’s books, which were often done on offset presses. Now print providers can print these materials digitally, saving their customers money by printing only what they need and offering documents that have the same look and feel as offset.

“Xerox’s proprietary technology and coated paper portfolio has truly complemented the rise in short-run, digital color printing, resulting in a strong double-digit increase in Xerox coated paper sales year over year,” said Steve Simpson, vice president, Xerox Supplies Business Group. “With more than 70 choices in coated papers, Xerox has become a ‘one-stop shop’ for a customer’s digital coated paper needs.”

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