Dr. Batra’s® launches the industry’s first “Health In Your Hands” WAP enabled services

- World’s Largest Homeopathy Chain will now treat patients through the mobile –

New Delhi, August 26, 2009: The best known brand in alternative medicine; takes the lead in getting up close and personal with the discerning consumer once again. Heralding a new chapter in healthcare innovation, the world’s largest homeopathy chain, Dr. Batras’ Positive Health Clinic Pvt. Ltd., introduced a globally accepted WAP enabled initiative for the very first time in India today. Since mobile users constitute 40% of the India’s population, this launch re-iterates the organization’s commitment to providing timely and highly accessible homeopathic healthcare solutions to benefit patients across the country’s length and breadth.

The world leader in Homeopathy, Dr. Batra’s®, known for bringing about pioneering revolutions in the field, opened its computerized clinic in 1982, followed by the Cyber Clinic in 1996 and the Tele-Homeopathy Clinic in 2008. mHealth is the recent new age addition to the Dr. Batra’s® credentials that will reach out to one of the world’s largest and fastest growing communities of mobile users, effectively using this medium to provide prompt healthcare access to over 40 crore mobile users.

mHealth, the first-of-its kind launch to be initiated by a homeopathic organization in India, highlights the innovative application of technology to make healthcare solutions available to multitudes at the touch of a button. One of the leading features of this WAP enabled service is free consultation to any mobile user, irrespective of whether he/she is a patient of Dr. Batra’s®.

This quick and efficient online service would include multiple facilities at the same time such as registration, case history in brief, online chat with doctors for medical queries, appointment requests, and most importantly even for commencing or renewing treatment plans.

Speaking on the launch of mHealth, Founder & CMD, Dr. Mukesh Batra stated, “mHealth is a conscious decision we have taken to reach out to different segments of the Indian population. This service is not only aimed at people who have extremely hectic schedules but also to the general public. The concept behind this enterprise is to ensure that there is a qualified and recognized doctor whenever you need one. We believe that modern technology can change the perception of Homeopathy in India by introducing innovative techniques that best caters to the needs of a developing nation. “

Over the past 27 years, Dr. Batra’s® has brought about a paradigm shift in the perceptions of people towards Homeopathy, successfully creating acceptance for this healing system’s holistic approach that treats the individual rather than the disease.

About Dr. Batra’s Positive Health Clinic Pvt. Limited

Founded by Dr. Mukesh Batra in 1982, Dr. Batras’ Positive Health Clinic Pvt. Ltd (DBPHCPL) is India’s Leading Homeopathic Healthcare Corporate. From a single-doctor clinic in Mumbai, DBPHCPL is today a nationwide chain of 52 clinics spread across 18 Cities in India and abroad. The company’s over 300 doctors including 40 MD’s, Merit holders & Gold Medallists, Specialists in Trichology, Dermatology, General Medicine, Diabetes & Pediatrics are hand-picked and personally trained by Dr. Batra. Dr. Batra’s® treats lakhs of patients every year for chronic diseases including Asthma, Diabetes, PCOD, Attention Deficit Disorder and a gamut of male, female and children related problems besides treatments for hair and skin diseases. DBPHCL’s Cyber Clinic (www.drbatras.com) has been listed in the Limca Book of Records (Edn 2004, Edn 2005) for being the first Cyber Clinic offering Online Consultation to over 4.5 lakh patients every year from over 87 countries around the World. DBPHCPL is also the World’s First Homeopathic Healthcare Corporate to receive ISO 9001:2008 Certification. DBPHCL recently launched the World’s First Tele-Homeopathy Clinic, which enables real time multi-locational connectivity between the patient, consulting doctor and in house super specialist/s.

For more information, please contact:

Vaishnavi Corporate Communications

Shweta Agrawal/ Saumya Upadhyaya

9810502943 / 9971166354

shweta {at} vccpl(.)com / saumya {at} vccpl(.)com