MSearchGroove Launches Mobile Groove Podcast Series

First podcast available from August 28th: Talks Blyk, Spinvox and calls Platform Players showdown

London, UK – August 27, 2009 – MSearchGroove, the leading source of analysis and commentary on mobile search, mobile advertising and social media, today announces the launch of the Mobile Groove podcast series. The series, available from Friday, August 28th, will showcase industry commentary and insights of the top market news in the mobile industry.

Mobile Groove by MSearchGroove is designed to provide valuable insight to companies seeking ways to monetise their digital assets, drive mobile advertising revenues and connect with empowered consumers. Episodes will offer no-holds-barred commentary on the companies and trends that matter most from series co-host Inmaculada Martinez, a leading digital media strategist and advisor to venture capitalists. A long-time innovator, Martinez has been referred to as a “free radical” by Red Herring and Fast Company.

The podcast, produced and hosted by Peggy Anne Salz, MSearchGroove Founder and Chief Analyst, will air on the last Friday of every month and consist of three thought-provoking segments: The Big Picture, a wrap of the month’s news and views; Street Groove, an informed discussion of the companies and technologies sure to rock the mobile space; and The Radar, a roundup of talk on the street and what is highest on investors’ radars.

Providing short, digestible and insightful commentary, the first podcast will provide insight on industry hot topics including the rise and fall of ad-funded MVNO Blyk, the controversy surrounding voice-to-text provider Spinvox and an in-depth look at the key platform players of the moment.

Working with Tego Interactive, an experienced team of professionals helping to build businesses through converged Web and mobile solutions, the first podcast will go live on Friday, and will be accessible via the MSearchGroove web site home page. In September Mobile Groove will also be available for download via a dedicated iTunes channel.

“I am delighted to be working with MSearchGroove,” said Martinez, Principal at Stradbroke Advisors. “Through this podcast we aim to provide in-depth analysis and access to the stories and companies that truly matter in a straightforward and informative editorial style, ensuring people get the real gist of what’s key in mobile worldwide.”

“This is an incredibly exciting time at MSearchGroove, and this announcement represents part of a new-look and focus, with several upcoming announcements planned in the coming weeks,” said Salz. “Inma brings unrivalled experience and insight to the Mobile Groove podcast series. Having seen the industry from from the vantage point of both a mobile entrepreneur and an investor, she has a unique ability to pinpoint the industry’s dynamics and get the inside track on what’s hot and what’s not.”

About Inmaculada Martinez

Inma Martinez is the President of Stradbroke Advisors in London. She works closely with entrepreneurs and Venture Capital firms across Europe, US and Australasia to fund innovation in growing companies and emerging sectors. Inma also works with large companies including Nokia and Apple in the launch of non-standard technologies. After working in the financial markets at Goldman Sachs and other financial institutions, she joined Cable & Wireless in 1998 where she established one of the world’s first IP and New Technologies Advisory. In 2000 she founded Escape Velocity, hailed by the industry as the first real-time personalization engine for mobile data services. The company was selected by Lehman Brothers as one of the Top 20 Software startups to watch and created the path to today’s mobile applications. She was also appointed CEO of Jutel Visual Radio, the Finnish company behind this innovative Nokia music service which launched worldwide in 2006. She has also been involved in the launch of other mobile services with global scale (Nokia’s Widsets) and continues to support the success of the mobile industry from her role of advisor and investor, speaking at many mobile and technology events.

About MSearchGroove
At the intersection of content and context

Peggy Anne Salz is the Chief Analyst and Founder of MSearchGroove, an online network specializing in analysis and commentary on mobile search, mobile advertising, and social media. Her drive to spark debate about issues impacting the industry at all levels has won her international recognition as a brave new voice in the mobile content market. Her report, “Mobile Search & Content Discovery,” was regarded as the first in-depth study of its kind, establishing Peggy as an authority on mobile search and content discovery technologies, enabling media companies and mobile operators to monetize content and services. Her most recent series of practical how-to white papers covers the basics of mobile advertising and mobile analytics, earning her a reputation as a leading mobile advertising expert. She has established a successful writing and consulting career based on vision, insight, versatility, and more than 15 years of industry experience. Her work, which includes more than 300 articles on the mobile industry, has appeared in magazines and online destinations such as The International Herald Tribune, The Wall Street Journal, Mobile Entertainment, New Media Age, and in the Agile Minds column in EContent magazine, among many more.

For more information, please visit www.msearchgroove.com.

About Tego Interactive
Where business and technology converge

Tego Interactive, a Web and mobile product and services company, provides quality development and integrated solutions for the needs of major brands, content publishers and mobile network operators worldwide. Through its portfolio of services – which range from architecture and engineering to hosting and operations – Tego offers businesses end-to-end strategic product support that drives positive results.

For more information, please visit www.tegointeractive.com.

For media enquiries, please contact:
Peggy Salz, MSearchGroove Founder and Chief Analyst
Email peggy {at} msearchgroove(.)com
Mobile: +49-172 245 1028

Jeff Fishburn, OnPR
Email: jefff {at} onpr(.)com
Mobile +1-503-799-1988