SRS Group introduces its new range of gifting solutions for Deepavali

- Exclusive range of premium Sweets, Namkeens and Cookies in special packaging for both corporate and retail customers -

New Delhi, September 1, 2009 – Keeping in view the upcoming festival season, SRS Group, one of India’s leading conglomerates with business interests in real estate and township development, multiplex cinemas, retail and hospitality, has announced the launch of a comprehensive range of premium gifting solutions comprising a wide variety of packaged premium sweets, cookies and namkeens packaged beautifully to add to the joys of giving and receiving gifts. With this in place, the brand is well positioned to fulfill the gifting requirements of the corporate, bulk as well as the retail customers during the festive season. These offerings are brought under the SRS 7dayz brand name, which leads the food and beverages business of the SRS Group.

Mr. Sunil Jindal, Managing Director, SRS Entertainment Ltd., said, “Deepavali is simply the most awaited festival for everyone. The joy of giving and receiving gifts is tempting for people across all ages. Our brand very well understands that the joy of gifting increases multifold when the gift is of assured quality and is presented beautifully. This aptly reflects in the premium packaging for SRS 7Dayz Premium Sweets, Namkeens and Cookies.”

7Dayz Premium Sweets are delicious preparations made from ageless recipes prepared by master chefs using the best of ingredients, blending the goodness of ageless tradition with mouthwatering taste. The range includes the likes of Kaju Katli, Dodha Burfi, Soan Papdi, Coconut Burfi, Mixed Khoya Sweets and more. The oven fresh SRS 7Dayz Cookie Treat includes seven variants i.e. Choco Chips, Pista, Peanut, Coconut, Kaju, Atta, Ajwain and Jeera. In addition to this, the delightful, crunchy range of SRS 7Dayz Premium Namkeens include Aloo Bhujiya, Bikaneri Bhujiya, Khatta Meetha, Moong Dal, Nutcracker, and Navrattan Mix, making them the perfect anytime snack.

All the SRS 7Dayz premium products are available in attractive festive gift packs making them look as good as they taste. Offering admirable flexibility in terms of budgets and product choice, they come in various pack sizes including individual as well as assorted hampers.

While the 7Dayz Premium Sweets are available at all SRS 7Dayz Food Courts, the 7Dayz Premium Namkeens and Cookies range is available at both SRS 7Dayz Food Courts and SRS Value Bazaars spread across Delhi-NCR. The company has also set up a separate distribution mechanism to meet the festive demand.

“SRS 7Dayz aims to make gifting a real pleasure for our customers and we are confident that they will appreciate the special limited edition of our Diwali gift packs, which we have introduced to make their Deepavali all the more special,” added Mr. Jindal.

About SRS Group

SRS Group is a professionally managed organization led by a visionary, Dr. Anil Jindal, and has business interest spanning across said verticals – real estate and township development, multiplexes, retail, hospitality and aviation. Headquartered in Faridabad, Haryana, the group is driven by a strong service ethos and its ambitious vision and professional management have enabled the group to achieve remarkable growth in recent years.

SRS Group is currently developing large infrastructure projects including townships, group housing, hotels, full service malls, food courts, cinemas, IT parks and business parks. All projects are located in the high value Northern India region . The group operations are built on strong technical and financial foundations and are ISO 9000-2000 certified.

For further information, please contact:

Neha Kaushik, Rohin Khanna

Creativizt Communications

9911655890, 9718305600