After ‘Postpaid’, ‘Prepaid’ its now ‘epaid’!

Loop Mobile introduces ‘epaid’ … marks entry of a new segment of mobile phone service in India

Another 1st from Loop Mobile
Combines benefits of ‘Prepaid + Postpaid’
Free Monthly itemized Usage e-statement, reduced tariffs, online recharge and much more
After many firsts by Loop Mobile including GPRS / MMS, caller ring tunes, missed called alerts, mobile tracker services, voice SMS, Intelligent Network, comes this all new and revolutionizing value add

Mumbai, September 2nd, 2009: Marking the entry of a new segment of mobile-phone service in India, Loop Mobile, Mumbai’s leading mobile service provider today launched ‘epaid’. This is India’s first-ever premium Mobile service on a prepaid platform. ‘epaid’ entitles subscribers all benefits of a Postpaid and a Prepaid connection bundled together.

Enriching the mobile phone service offering to an all new level, Loop Mobile (now) revolutionizes the Indian market in introducing ‘epaid’ (after Prepaid and Postpaid). With an introductory offer of a free monthly itemized usage e-statement and the convenience of online purchase of credits, ‘epaid’ aims to provide a new alternative to subscribers. With ‘epaid’ Loop Mobile subscribers can enjoy 3 year validity, low Local & STD tariffs and roam across 550 networks worldwide. E-paid comes along with pre-activated CLIP, ISD, STD, call-conference and call-forwarding. In addition, the superior NGIP network of Loop Mobile backs the service making it congestion free and without call drops.

Commenting on this path breaking innovation Mr. Sandip Basu, Chief Executive Officer, Loop Mobile, said, “The mobile telecom services in India began with Postpaid in mid ‘90s, followed by Prepaid in ’98. After almost 15 years we are going to witness another paradigm shift in the telecom space. With ‘epaid’, Loop Mobile has opened a new option for subscribers. Being at the forefront of innovation, we have gone a step further towards delivering superior subscriber service with ’epaid’. We have targeted a more micro-segment of consumers like students, young working employees, and all those who prefer a Prepaid connection and yet aspire the top experience of a Postpaid one.”

Mr. Basu further added “With ‘epaid’, Loop Mobile has launched a new option for subscribers. ‘epaid’ was conceptualized acknowledging the need gap that existed in the market. It will appeal to a set of customers who are looking at the flexibility of post paid and yet prefer to use pre paid. ‘epaid’ is certainly a step towards revolutionizing the Indian Telecom space.”
Loop Mobile has always been at the forefront of launching pioneering services. It has had several firsts to its credit in the value-added services (VAS) space which are technologically state-of-art and yet customer friendly. Loop Mobile was the first operator in the country to offer GPRS / MMS, caller ring tunes, missed called alerts, mobile tracker services, voice SMS. It also became the 1st telecom operator to deploy a Next Generation Internet Protocol network for uninterrupted service

For more information SMS ‘EPAID’ to 50505

About LOOP MOBILE (www.loopmobile.in)

Having started its services in 1995, Loop Mobile currently operates in Mumbai, with over 2.4 million happy and satisfied subscribers. With customer focus at its core, Loop Mobile (formerly BPL Mobile) has consistently excelled and led the industry since 2005, Loop Mobile continues to prove how well they understand customer service. Loop Mobile has consistently met and exceeded TRAI benchmarks according to the Report on the Indian Telecom Services Performance Indicators, being ranked No 1, all India, in 2005, 2007 and 2008. Loop Mobile also credits itself as the first operator in the country to offer GPRS/MMS, Caller Ring Tunes and also launch IN (Intelligent Network).

For further information, please contact:

Malvika (+91 – 99676 71632) / Nikhil (+ 91 – 98192 02637)

Hanmer MS&L, Mumbai

malvika {at} hanmermsl(.)com, nikhil {at} hanmermsl(.)com