Canon bats on a ‘Live Innings with Sachin’

New Delhi September 2, 2009: Canon Brand ambassador Sachin Tendulkar shared his life’s mantra through a special video compiled by Canon for its partners titled ‘Live Innings with Sachin’. Sachin has been Canon’s brand ambassador for over 3 years during which Canon joined hands with Sachin for several promotional activities. This is a unique approach adopted by Canon to get Sachin, and through him the brand closer to its audience. In this video Sachin candidly shares his thoughts on various aspects of life which has helped him in making him the most acclaimed cricketer of modern times. Sachin shares his views and real life experiences on team work, discipline, motivation, inspiration, his love for gadgets, the story behind his most memorable photograph etc. The video begins with a very apt introduction by Mr. Alok Bharadwaj, Senior Vice President Canon India for Sachin. Mr. Bharadwaj highly recommends this video to all viewers as it would surely help them live their lives in a better way.

Commenting on the video Mr Bharadwaj said, “Sachin Tendulkar personifies the brand Canon. Having his views on day to day life and ways to keep oneself motivated is one of the most precious things that we have put together. Through this video we aim to spread optimism in everyone’s life. We hope that our attempt finds flavour with our viewers and keep them motivated daily.”

The living legend’s views are personal, at the same time anyone can correlate to each aspect that he talks about. This is Canon’s fresh approach to infuse energy in its partners and motivate them to perform better than before. While sharing real life moments Sachin also attempts to inspire the viewers to stretch their limits and achieve better results. This unique effort by Canon is aimed at boosting the morale of its partners and also to give them something valuable in return of their support. Also, the youth today deals with a lot of stress and complex situations, Canon aims at reaching out to the youth through Sachin thereby making their lives delightful. Sachin is a youth icon and this attempt made by Canon will surely inspire today’s youth to achieve what they desire.

The video is now been seen across leading channels and all major online portals.