IMImobile partners with BSNL to launch CRBT services for BSNL landline subscribers in Haryana

Ø Monthly rental of Rs. 25 only

Ø A collection of 100,000 bollywood and regional language songs to choose from

Ø Content specially tailored for Haryana

IMImobile, the global end- to-end enabler of mobile value-added services for mobile operators, media companies and enterprises has enabled the launch of the Caller Ring Back Tone (CRBT) service to the BSNL landline subscribers in Haryana. This service enables BSNL landline subscribers in Haryana to set their favorite songs as a ring back tone for their callers. IMImobile provides the comprehensive technology platform and region based content. This service is already active for the past few months for BSNL Landline subscribers in the four North circles- Punjab, UP East, UP West & Rajasthan.

“Given our experience of CRBT service over mobile we are confident that the CRBT over landline will be a huge success. Our robust and scalable technology coupled with content management and promotions tailored specifically for Northern India are the driving factors behind this partnership,” says Mr. Vishwanath Alluri – Founder & CEO of IMImobile.

BSNL Haryana subscriber can dial 56700 from their landline phones to activate the CRBT service. The monthly rental for the service will be Rs 25 with download charges of Rs 12 per song. IMImobile has a huge database of 100,000 songs, from the popular Bollywood to regional songs in Haryanvi, Punjabi, Bhojpuri, Rajasthani, to devotional content. IMImobile has specially tailored the content for Haryana’s audiences.

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Notes to the Editors:

About IMImobile

IMImobile is a next-generation end-to-end enabler of mobile Value Added Services for Mobile Operators, Media Companies and Enterprises. The Company has developed its core DaVinci Service Delivery Platform™ encompassing carrier grade messaging platforms and gateways, content management system, service creation environment and voice platforms. The company’s product portfolio also includes Ad-Ring™, the industry’s first truly multi-channel, multi-format mobile advertising platform designed to offer unprecedented targeting specificity to advertisers.

IMImobile couples its robust technology capabilities with a wide variety of content aggregated from an array of local and international content providers to offer turnkey wireless voice, video and data services. The Company delivers these mobile applications and services from its domestic and international data center locations under a managed services model. IMImobile is based in Hyderabad, India, and has a global presence across India, Europe, Latin America, Middle East and Africa. The company serves customers in 55 countries and its services are accessible to over 500 million subscribers around the world. For more information, visit: www.imimobile.com

About BSNL

BSNL is India’s no. 1 Broadband service provider with more than 2.8 Mn subscribers, providing broadband service throughout the entire country (except in New Delhi and Mumbai) under the brand name of ”BSNL broadband”. BSNL is one of the largest telecom operators in the country with approximate 74 million fixed line and mobile customer base. BSNL is providing all types of telecom services like fixed line, mobile services, WLL services, Broadband services, Internet services, VPN services, leased line services, MPLS-VPN services etc to individual ,family and corporate customer base. One can enable details by dialing 94000365 or 1500 or by visiting the website bsnl.co.in