IBM Designers To Help Clients Create Breakthrough Products And New Business Opportunities

IBM Designers To Help Clients Create Breakthrough Products And New Business Opportunities

IBM said today it will launch a new service that allows companies to tap into IBM’s award-winning product design and usability expertise, creating breakthrough products for other companies that offer more impact and user satisfaction in everything from consumer electronics to medical devices, like those that transmit data from pulse rate, heart rate and glucose level monitors over cellular networks.

With this new service, IBM design experts will consult directly with clients who want deep insight into how their consumers or business customers might interact with future products or services. IBM experts will also assist companies with the building blocks needed to move from design concepts to actual offerings.

The new service — part of the IBM’s efforts to gain share of a $500 billion market opportunity called Business Performance Transformation Services, where clients aim to transform significant parts of their business — includes a focus on business process overhauls and ways of envisioning new products and partner strategies, potentially leading clients into new markets or enabling them to grow existing businesses.

For example, the IBM design team worked with a cellular services provider to prototype a new hub device that could interact with dozens of other devices and potentially lead to new revenues through partnerships and offerings in markets the company did not previously envision.

“We’ve engaged with a number of clients to help them link design with strategy, and to effectively manage the process of defining user needs more effectively. We’ve done this in conjunction with IBM Engineering & Technology Services and IBM Business Consulting Services,” said Lee Green, IBM’s Director of Worldwide Corporate Design and the leader of the new group. “Given our success with that experience — and the demand we see for this new service — we’re now launching it across IBM and first targeting clients in the electronics industry, among others.”

Read the complete Press Release