IMImobile wins New Market Entrant of the Year 2009 award at the UK Trade & Investment (UKTI) India Business Awards 2009

Notes to the Editors:

Ø Acquired UK-based digital content distribution pioneer dx3, ‘Music2You’ business division from Nokia Siemens Networks and Mobytec in addition to JV with UK based Telecom Express

Ø Britain’s Minister for Trade Investment & Business, Lord Mervyn Davies presented the award to Mr. Vishwanath Alluri, Founder & CEO of IMImobile

Ø IMImobile already has a strong track record of operating in LATAM, Africa, the Middle East and Asia

Hyderabad, India, September 18, 2009 – IMImobile, the global end-to-end enabler of mobile value-added services for mobile operators, media companies and enterprises has been awarded ‘New Market Entrant of the Year’ (India into UK) award at ‘The UK Trade & Investment India Business Awards 2009’ for demonstrating exceptional success as a start-up in the UK market. The award was presented on Thursday evening by Britain’s Minister for Trade Investment & Business, Lord Mervyn Davies. Britain’s High Commissioner in India Sir Richard Stagg was also present at the ceremony.

IMImobile marked its entry into Europe in November 2008 with the acquisition of UK digital content distribution pioneer dx3. IMImobile Europe was thus formed with a dedicated UK office in London. The strategic expansion into the UK & Europe was furthered in February 2009 with the takeover of the ‘Music2You’ business division from Nokia Siemens Networks. IMImobile then acquired Mobytec, the platform powering the award winning Mobyko.com and formed a strategic alliance with Telecom Express, a UK-based provider of interaction services for media owners. These deals and relationships have given IMImobile a strong foothold in the UK and enriched the company’s offering for UK and global customers.

“Entering the UK is part of the company’s planned strategic growth and fundamental to the company’s success,” said Mr. Vishwanath Alluri, Founder & CEO of IMImobile. “To be recognised in our first year of operating in the UK by a prestigious body such as the UK Trade & Investment will surely motivate us to greater heights. It is a tremendous achievement by the global team.”He added.

The first ever UK Trade & Investment India Business Awards were launched by Britain’s then-Prime Minister, Tony Blair in New Delhi in September 2005 as a means to celebrate UK-India relations and recognise India’s position as a key global partner. The UK Trade & Investment India Business Awards acknowledge and celebrate the achievements of UK and Indian companies that have found exciting ways of conducting business between our two nations, specifically in terms of inward investment, collaborative business partnership, entrepreneurship and innovation. UK Trade & Investment is the Government organisation that supports companies in the UK doing business internationally and overseas enterprises seeking to locate in the UK.

-ENDS-

About IMImobile

IMImobile is a next-generation end-to-end enabler of mobile Value Added Services for Mobile Operators, Media Companies and Enterprises. The Company has developed its core DaVinci Service Delivery Platform™ encompassing carrier grade messaging platforms and gateways, content management system, service creation environment and voice platforms. The company’s product portfolio also includes Ad-Ring™, the industry’s first truly multi-channel, multi-format mobile advertising platform designed to offer unprecedented targeting specificity to advertisers.

IMImobile couples its robust technology capabilities with a wide variety of content aggregated from an array of local and international content providers to offer turnkey wireless voice, video and data services. The Company delivers these mobile applications and services from its domestic and international data center locations under a managed services model. IMImobile is based in Hyderabad, India, and has a global presence across India, Europe, Latin America, Middle East and Africa. The company serves customers in 55 countries and its services are accessible to over 500 million subscribers around the world.

For more information, visit: www.imimobile.com

For further details please contact:

Harrish Posa

IMImobile

T. +91 99634 58877

E. harrish.p {at} imimobile(.)com

Ms. Syed Shahanwaz Karim

Adfactors PR

T- +91 98107 48158

E- shahnawaz.karim {at} gmail(.)com