Lyris Exhibits at ad:tech London

Lyris Joins Online Marketing Experts to Share Insights on Emerging Online Marketing Tools for Success in an Evolving Digital World

ad:tech London, UK – September 21, 2009 – Lyris, Inc., the online marketing expert, today announced that it is exhibiting at ad:tech London, the interactive advertising and technology conference and exhibition. On stand #265, Lyris experts will share details on the innovative strategies and tools that online marketers can use to achieve more targeted and integrated communications that will drive greater customer loyalty, achieve better results and drive incremental revenue.

“In today’s challenging economic climate, it is more important than ever for companies to optimise their return on their marketing investment,” said Donna McNicholas, Sales Director, Lyris UK. “By integrating their online marketing strategies, marketers can make the most of their digital marketing and deliver low-cost, high-impact results to succeed in good times and tough times.”

WHAT: ad:tech London – the annual conference and exhibition that provides brand advertisers, agencies, portals, online publishers and technology providers with a forum to exchange the ideas, experiences, new practices, emerging models and expert opinion they need to succeed in a changing digital world

WHEN: September 22-23, 2009

WHERE: Olympia, National Hall, Stand # 265

Conference delegates and those unable to attend ad:tech London can connect and join in on conversations with Lyris executives via Twitter, Facebook, LinkedIn and YouTube and can find a vast repository of marketing commentary and best-practices guides on LyrisHQ.com.

About Lyris, Inc.
Lyris, Inc. (OTCBB:LYRI.OB) is the integrated online marketing expert delivering the industry’s first on-demand integrated marketing suite, Lyris HQ, to help marketers simplify their marketing efforts and optimise campaign ROI. Lyris HQ’s sophisticated, easy-to-use suite of tools provides marketers with best-of-breed applications for managing email marketing campaigns, tracking Web analytics, publishing and managing Web site content, creating landing pages, optimizing Web sites, paid search and search engine marketing and integrating social media and mobile marketing campaigns. Clients include ACCESS Systems Americas, Adobe, American Apparel, Body Glove, Bowers & Wilkins, British Museum Company Ltd., John Hopkins University, and JupiterMedia. For more information, please visit www.lyris.com. The company is headquartered in Emeryville, California.

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Erick Mott for Lyris, Inc.
Global Communications Director, Lyris Inc.
001 510 604 2200
emott {at} lyris(.)com

Catherine Jones
Hill & Knowlton for Lyris, Inc.
020 7413 3725
catherine.jones {at} hillandknowlton(.)com