Reliance BIG TV offers more choices for Andhra Pradesh

“Brings 5 Entertainment, News and Religious channels on its platform”

Andhra Pradesh, September 26, 2009: Reliance BIG TV, India’s fastest growing fully digital DTH service, has included 5 brand new Telugu channels on its platform. Customers can now view popular content on new regional channels like Sri Venkateshwara Bhakti, Bhakti TV, Sakshi TV, TV5 Telugu News and GCV. Reliance BIG TV aims to cater all the audiences and has added these channels keeping in view the entertainment, religious and news viewers.

Reliance BIG TV is also offering a new package for South market at Rs. 2590 with 120 channels including 15 Sun channels and more South regional channels for its subscribers. Reliance BIG TV has attractively priced the South Bronze pack @ Rs. 127 per month and customers can now avail for ten months subscription and get two months free view.

“Our latest offer gives more choice of channels to Andhra Pradesh customers, especially the locally popular channels. This is a part of Reliance BIG TV’s commitment to continuously enhance customer value through its wide range of best possible content channels and delightful product innovations” said Mr. Sanjay Behl, CEO, Reliance BIG TV.

Reliance BIG TV has now simplified its entry and subscription packages with easy to understand features. All base packs are loaded with popular genre mix of Entertainment / Movie / Kids / Music / sports and balance a mix of other genres. Another highlight is that subscriber can top up as per requirement from a variety of top up packs at attractive prices. This initiative is planned in keeping with Reliance BIG TV’s continuous endeavour to offer great value to customers with great savings in mind.

Reliance BIG TV DTH:

A wholly owned subsidiary of Reliance Communications, India’s largest integrated telecom service provider, offers India’s first fully Digital Home Entertainment Service using MPEG-4 platform, under BIG TV DTH brand. The world’s most advanced MPEG4 DTH technology platform enables BIG TV DTH to offer over 200 TV, Cinema and Audio channels, the highest by any other DTH operator in the country. With 32 exclusive movie channels in English, Hindi and Regional languages, BIG TV DTH offers a choice of 600 new movies every year, unmatched by any DTH or cable operator in the country.

The country’s largest on-ground infrastructure for a Home Entertainment created by TV DTH would enable the company to serve over 5 million new customers every year and will offer multiple price points and packaging BIG offers to suit needs of all customer segments. The state-of-the-art Customer Service mechanism is fully functional and ready to serve a minimum of 50,000 customers every day in 11 Indian languages. Available at launch at 1 lakh retail outlets across 6500 towns, over 2000 exclusive Reliance branded stores, BIG TV DTH is the largest retail rollout of a Home Entertainment Service in India. BIG TV DTH Toll Free Number: 1-800-200-9001; Website: www.BIGTV.co.in SMS BIGTV to 55454.