Accumulate Delivers Flexion Technology To Sony Ericsson

LONDON, 29 September 2009 – Accumulate UK Limited, the company that provides flexible pricing solutions for mobile retailers, today announces its global licensing deal with Sony Ericsson for the use of its Flexion technology.

It is the first handset manufacturer to preload mobile games with Flexion on its new handsets following the success of operators such as Hutchison 3G UK.

Previously, preloaded games were considered a perk for users; now it is a necessity and part of any handset makeup.

In the past, handset manufacturers paid publishers sizeable licence fees to preload full versions of the best games onto devices and Flexion turns this cost into a tangible revenue stream.

In addition, preloaded games wrapped with Flexion technology promote similar games by the publishers, which encourage further trials that will eventually turn into new sales. This is what Accumulate calls ‘on-device retailing.’

Accumulate’s MD Jens Lauritzson adds: ‘We are delighted that Sony Ericsson has taken this step together with us. We have been preloading Flexion enabled games with operators for a while now with very good results. With the help of Sony Ericsson we will extend our reach significantly.’

The first Sony Ericsson device to be shipped with Flexion technology will be its Yari device expected later this year.

About Flexion
Flexion allows mobile retailers to provide a range of purchase options and offers for mobile content, introducing traditional retailing models to increase penetration and ARPU for mobile services. The Flexion wrapping engine automatically prepares any java application or game and acts as the gateway to delivering a flexible pricing and licensing platform which can be managed by the retailer.

Flexion lets consumers be curious about mobile content and gives them the chance to ‘try-before-you-buy’, ‘rent for the day’ or ‘have-a-go for 25p’. With these choices, the retailer is able to offer a plethora of promotions, removing the need for a one-price-fits all model.

About Accumulate Group
Accumulate UK Limited is part of the Accumulate Group located in London and Stockholm. Accumulate UK Limited provides mobile retailing solutions to service providers under the brand Flexion and has seen phenomenal growth since its inception. Operator customers include Hutchison 3G and Telefonica O2 and service providers such as Buongiorno, Player X and Aspiro.

For further information about the Accumulate Group, please visit: http://www.accumulategroup.com

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Jazz Gandhi
Joshua PR
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