UK LTE Mobile Broadband Interview with Ericsson CTO John Cunliffe

12/10/2009 (www.ISPreview.co.uk, UK, London) – ISPreview.co.uk has just completed a new interview with John Cunliffe, Ericsson’s Chief Technology Officer (CTO) for the UK and Ireland, concerning the future adoption of next generation (Long Term Evolution) 3G/4G Mobile Broadband technology in the UK and what it will mean for consumers.

SAMPLE QUOTE:
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ISPREVIEW.CO.UK: Do you fear that some operators might advertise the top LTE speeds, which risks the promotional material becoming increasingly divorced from reality, giving consumers a very misleading impression of what they can expect to receive; can this be prevented?

It’s worth pointing out that land-line ISPs suffer from similar problems, although fixed-line broadband capacity is far greater, meaning that many consumers can receive close to what is advertised. By contrast Mobile Broadband is still very young with limited capacity and there is surely a far greater danger for excessive promotional abuse.

ERICSSON (JC): The debate on top speed and actual average speed or perceived speed by users is a crucial discussion. The industry needs to set reasonable expectations for consumers. Whilst I think it is valid to quote top speeds as an indicator of what could be possible under favourable conditions, it seems inevitable that the industry needs to develop a better vocabulary to advise consumers of typical performance.

The FULL Interview:
http://www.ispreview.co.uk/articles/09_Ericsson_UK_LTE_Mobile_Broadband_Interview/

Mr Mark Jackson
(Editor-In-Chief)
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