ROK to monetize Goal.com services for mobile phones

London 21st October 2009: ROK Entertainment Group, the mobile technology, applications and services company and Goal.com, the world’s leading football content website, have today announced a far-reaching agreement between the companies whereby ROK will deliver Goal.com’s most popular online services to mobile phones in selected territories worldwide.

ROK will deliver Goal.com’s content – to include news feeds, goal alerts and football commentary – to Mobile Phone Operators around the world as both pay-as-you-go and subscription services through a variety of formats to include SMS, USSD, mobile internet and MMS.

Commenting on the initiative, Gianluigi Longinotti-Buitoni, CEO of Goal.com said “The evolution of our hugely popular content from online only to delivery on mobile phones as revenue-generating services has been a major strategic push for Goal.com and, through working with ROK, we have been able to achieve our multi-purpose service deployment quickly and efficiently.”

Pending the deployment of Goal.com’s mobile services to selected Mobile Operators around the world, the companies have already launched a variety of Goal.com services for mobile phones in 12 countries worldwide via http://vas.goal.com to include football-related text alerts, downloads, fan chat, a daily soccer quiz, a mobile magazine and mobile email, priced at 3.00 Euro per month in Europe for all services.

“Football is truly the world’s favourite game and interest in soccer will increase even further over the next few months during the build-up to the World Cup ” said Jonathan Kendrick, Chairman and CEO of ROK “so we are delighted to be working with Goal.com, the world’s biggest football website, on the deployment of highly engaging football-related mobile services to a massive fan-base around the world both directly and via selected Mobile Operators.”

About ROK:
Founded in 2004, ROK Entertainment Group is a mobile technologies, applications and services development company with a suite of revenue-generating mobile services which it licenses to Mobile Operators and Handset Manufacturers worldwide. Headquartered in the UK, ROK is best known for its award-winning mobile TV services which streams video – live and on demand – over 2.5G, 3G and Wi-Fi®. In addition, ROK has 5 patent awards and many more patent applications in place. For more information, please visit: www.rokent.com