Intel Ramps Up New ‘Multiply’ Campaign For Intel® Core™2 Duo

Intel Ramps Up New ‘Multiply’ Campaign For Intel® Core™2 Duo

Intel Corporation today announced a new integrated branding campaign named “Multiply,” which is focused on Intel® Core™2 Duo, the world’s best processor. The campaign represents Intel’s most significant marketing campaign in size and scope since the launch of Intel® Centrino® mobile technology.

“The way people use technology is profoundly transformed by Intel Core 2 Duo,” said Don MacDonald, vice president and general manager of Corporate Brands and Marketing of Intel. “Multiply’ captures the power and excitement of an incredible technology – the power of multi-core technology to deliver computing the way it was meant to be.”

“Multiply” uses a combination of strong visual imagery and high energy music to communicate the multi-dimensional benefits consumers get from Intel Core 2 Duo processor- based PCs. In print and TV advertising, dancers, actors and artists express the impact of dual core technology in their multi-dimensional lives.

The “Multiply” campaign includes primetime and cable TV, print, online, outdoor and other ad placement and marketing efforts. Print ads begin appearing later this month, with TV and online ads launching at the end of September and outdoor ads in October. The campaign, created by McCann Worldgroup in New York, will run through the 2006 winter holiday season.

Read the complete Press Release