Reliance BIG TV’s Non-Stop offers – Purchase via Credit card on IVR and watch “Do Knot Disturb”

Mumbai, Oct 28, 2009: Reliance BIG TV, India’s fastest growing fully digital service, has always been at the forefront to provide best offers and services to its customers. Among the many offers launched during the festive season, Reliance BIG TV continues to offer the recently released David Dhawan comedy movie “Do Knot Disturb” from 1 November, 09 onwards for a month on its Pay-Per-View channels. Reliance BIG TV has also gone in for functional enhancement by offering the convenience of making purchases through credit card on IVR. Customers can now purchase our movies via credit card, SMS, online and retail outlets.

“With our exceptional range of new offerings & packages during the festival season, we are now offering our subscribers the added convenience of Credit card purchase facility via IVR. In addition, we shall also be showcasing the rib tickling blockbuster “Do knot Disturb” on our Pay-Per-View channels from 1st Nov”. Our endeavour in the season has been to offer best in class entertainment with a large repertoire of films to deliver sheer customer delight” said Mr. Umesh Rao, Senior Vice-president, Reliance BIG TV.

Do Knot Disturb, is a crazy comedy of errors. A filthy rich businessman (Govinda) is married to a beautiful and sophisticated woman (Sushmita Sen) and tries to hide his extramarital affair with a supermodel (Lara Dutta). To save his skin, he bribes his friend, a waiter (Ritesh Deshmukh) pretending to be the supermodel’s boyfriend. What follows is a series of mistaken identities and misunderstandings, culminating in one mammoth laugh riot.

New content offerings, packaging and services have been few of the key reasons of aggressive growth of Reliance BIG TV. The festivity was filled with new packages, offers and PPV Movies like What’s your Rashee?, Kaminey, Rock on, Main aurr Mrs. Khanna and now Do Knot Disturb. Reliance BIG TV has also launched a new 360 degree high decibel brand campaign based on “Joy of Ownership” of Reliance BIG TV and have spent Rs. 50 Crore on the entire campaign. As the nation is still in the festive mood, the latest releases on PPV will give the entire family an opportunity to view the movie on Reliance BIG TV at an attractive price of only Rs.50.

Reliance BIG TV DTH:

A wholly owned subsidiary of Reliance Communications, India’s largest integrated telecom service provider, offers India’s first fully Digital Home Entertainment Service using MPEG-4 platform, under BIG TV DTH brand. The world’s most advanced MPEG4 DTH technology platform enables BIG TV DTH to offer over 200 TV, Cinema and Audio channels, the highest by any other DTH operator in the country. With 32 exclusive movie channels in English, Hindi and Regional languages, BIG TV DTH offers a choice of 600 new movies every year, unmatched by any DTH or cable operator in the country.

The country’s largest on-ground infrastructure for a Home Entertainment created by TV DTH would enable the company to serve over 5 million new customers every year and will offer multiple price points and packaging BIG offers to suit needs of all customer segments. The state-of-the-art Customer Service mechanism is fully functional and ready to serve a minimum of 50,000 customers every day in 11 Indian languages. Available at launch at 1 lakh retail outlets across 6500 towns, over 2000 exclusive Reliance branded stores, BIG TV DTH is the largest retail rollout of a Home Entertainment Service in India. BIG TV DTH Toll Free Number: 1-800-200-9001; Website: www.BIGTV.co.in SMS BIGTV to 55454.