Bakrie Telecom Taps Redknee Unified Rating and Charging System to Rapidly Deploy New Data Services

Bakrie Telecom Taps Redknee Unified Rating and Charging System to Rapidly Deploy New Data Services

Redknee Solution Provides Bakrie Prepaid Subscribers with Flexible Charging Capability for Data Services

JAKARTA, Indonesia and TORONTO and MUNICH – Sept. 19, 2006 – Redknee Inc., a leading provider of innovative infrastructure software that monetises and personalises services and content for mobile users, today announced Bakrie Telecom has selected Redknee’s Unified Rating and Charging System (URCS) to provide real-time data rating and charging capabilities to all prepaid subscribers. Indonesia-based Bakrie Telecom is a pioneer in Indonesia’s telecommunications industry, taking an innovation leadership role with its service and product offerings.

“Redknee has the expertise to help us differentiate Bakrie offerings from simple volume-based rating plans common in the market,” said AG Rao, CTO at Bakrie Telecom. “We require an innovative, unified data rating and charging platform for our overall service offering and Redknee has the proven integration capability plus a robust and scalable solution to achieve this.”

The Redknee solution allows Bakrie to extend its mobile service offering beyond voice and messaging to include data services like content and application downloads, mCommerce and streaming content such as Mobile TV – all in real time.

“One of the most contentious issues operators face today is how to quickly and effectively incorporate new data services within their existing infrastructure without creating operational gaps,” said Lucas Skoczkowski, CEO Redknee. “Redknee’s subscriber-centric approach allows Bakrie Telecom to have the marketing agility to quickly offer and monetise new data services on a personalised subscriber level while still increasing operational efficiency in today’s fiercely competitive mobile market.”

With real-time balance management, URCS lets subscribers take advantage of up-to-date information to make informed decisions about their usage and expenditure. Operators have the ability to verify usage limits and view account balance status in real-time before authorizing services and deploying point-of-service rate plans. This helps operators build stronger relationships with subscribers by providing instant notification of depleted account balances and encourages subscribers to top up their accounts before they are completely out of funds.

Rather than requiring operators to replace existing solutions, URCS complements an operator’s existing billing infrastructure by enabling new capabilities as new services and charging models are introduced. It converges all provisioning, transaction, charging and rating for supported services such as voice, data, messaging and content on a single, easy-to-manage real-time platform.

About Bakrie
Bakrie Telecom has been operating since 1996, with the product name “Ratelindo”. Since the brand “Esia” was initiated in 2003, the company has grown on average 93 percent per annum. To meet our commitment to become a national operator, Bakrie Telecom has embarked on an MVNO (Mobile Virtual Network Operator) collaboration with PT Indosat, with both companies agreeing to share their network infrastructure. Bakrie Telecom has launched many innovative products such as Gile Beneer, Rumpi Abiss, Hujan Duit and the very effective TalkTime Campaign. Our focus on “value for money” and innovation in our offerings has driven our corporate performance. Total subscribers increased 325.2 percent from 249,652 in 1H05 to 1,061,473 in 1H06. EBITDA margin widened to 28.4 percent in 1H06 from 8.9 percent in 1H05. Bakrie Telecom was listed in The Jakarta Stock Exchange in February 2006.

About Redknee
Twenty-six of the world’s leading mobile operators depend on Redknee’s proven infrastructure software to deliver value-added services and content to over 207 million subscribers. The converged revenue engine enables operators to quickly bring to market personalised voice, messaging and content services in real-time. Redknee allows operators and brand owners to maximise their differentiation and revenue while reducing expenditures by integrating with existing environments. The subscriber experience is improved with Redknee’s self-care, loyalty, and analytics that deliver the content and services subscribers want when they want them. For more information, visit www.redknee.com.