Bharti Teletech to sell and distribute Avaya products in India

New Delhi, November 4, 2009: Bharti Teletech, one of India’s leading manufacturers and distributors of telecommunications and allied products, and Avaya, a leading global provider of business communications software, systems and services, today announced that they had entered into a sales & distribution alliance for the Indian market.

Bharti Teletech will sell and distribute the entire portfolio of Avaya’s Unified Communications and Contact Centers solutions and services across India through its extensive distribution network. Avaya will also be able to leverage Bharti Teletech’s strong presence with EPABX and voice Partners and System Integrators to penetrate the Indian market and serve its customers better.

According to Mr. Sunil K. Goyal, CEO, Bharti Teletech said, “This alliance will enable Bharti Teletech to capitalise on the increasing demand for IP EPABX, VoIP products and solutions in the Indian corporate and institutional segment. Our understanding of the Indian market coupled with an extensive network of system integrators is a perfect match for Avaya’s growth strategy in India. This mutually beneficial partnership will offer both companies an opportunity to further strengthen their reach and position in the enterprise communication market.”

Mr. Jangoo Dalal, Managing Director, Avaya India said, “We are very bullish about this niche and unique channel model and relationship with Bharti Teletech. Beetel which is Bharti Teletech’s brand in India has a huge brand recall in the Indian market backed with large service & support network of its retailers & partners. Bharti Teletech will help Avaya to cover the vast Mid market & SMB customers in Indian market up-selling with Avaya IP office solutions to meet the enhanced needs of SMB customers.”

About Bharti Teletech:

Established in 1985, Bharti Teletech is a subsidiary of India’s leading business conglomerate, Bharti Enterprises. The company is marketing landline phones, cordless phones, Free to Air set top boxes, Fixed and Wireless terminals under its own Brand “Beetel”. Apart from this, the company is currently engaged into distribution & marketing of wide range of Technology Brands that include BlackBerry, Apple, Polycom, Samsung , Sanyo, Panasonic, Sharp, Logitech, Transcend, Aastra Telecom. Bharti Teletech is also into manufacture of high quality landline telephones at its manufacturing operations Ludhiana under Beetel brand for Airtel BSNL / MTNL as well as retail market & exports to over 30 countries across more than 5 continents. Bharti Teletech currently commands a leading share in retail as well as the telecom service provider segments. Buoyed by its experience & success in distribution & marketing as well as the changing sphere of Indian economy, the Company plans to offer a high range of products to the consumers, going forward.

About Avaya
Avaya is a global leader in enterprise communications systems. The company provides unified communications, contact centers, and related services directly and through its channel partners to leading businesses and organizations around the world. Enterprises of all sizes depend on Avaya for state-of-the-art communications that improve efficiency, collaboration, customer service, and competitiveness. For more information please visit www.avaya.com

For further information, please contact:

Amrita Kumar
Rediffusion- Y&R PR
9871021310