Sony Ericsson joins forces with Sony ATV Music Publishing to showcase new music talent

Sony Ericsson joins forces with Sony ATV Music Publishing to showcase new music talent

Sony Ericsson today announced the next step in the company’s comprehensive mobile music strategy, a new promotional space for breaking new and developing artists called ‘M-BUZZ’. Complementing the company’s unique music offering of Walkman® phones, services and accessories, M-BUZZ is yet another building block in Sony Ericsson’s extensive mobile music offering to music fans worldwide.

To maximize its reach the new M-BUZZ initiative will use both Sony Ericsson’s established PlayNow™ service, which has been enhanced to include full track music and allows consumers to download music to Sony Ericsson phones in just 4 clicks, and the web (www.m-buzz.com ). M-BUZZ will enable music fans everywhere to experience featured artists’ full tracks, videos, biographies, gig schedules and other content, allowing them to check out tomorrow’s stars up close and personal.

Sony Ericsson also announced today that it has entered into a ground breaking partnership with Sony/ATV Music Publishing. M-BUZZ will initially showcase a limited number of artists and bands each month hand picked from the Sony/ATV’s worldwide roster. It will initially offer content for download to the phone with new commercial aspects being developed later as additional features are incorporated into the M-BUZZ space.

“Today’s announcement is another great example of the cooperative spirit that exists between Sony Ericsson and other Sony Group companies, which gives us a unique opportunity to bring appealing, innovative content to our mobile phones,” says Miles Flint, President of Sony Ericsson. “M-BUZZ enables music fans not just to hear new, unsigned acts, but also to find out more about the musicians through interviews, home movies and more, creating a new mobile music experience.”

Read the complete Press Release