Reliance BIG TV & Sony Music sign strategic pact for Value Added Content on DTH platform

To premiere Beyonce’s Concert from November 11

Month-long PPV showcase on Reliance BIG TV DTH

Mumbai, November 6, 2009: Reliance BIG TV and Sony Music have entered into a strategic agreement to showcase value added content on Reliance BIG TV’s DTH platform. Under the strategic agreement, Reliance BIG TV DTH would premiere the Beyonce’s Concert on its PPV channels for four weeks starting from November 11th. The special PPV offering will feature Live at Wembley concert that was shot during Beyonce’s Dangerously in Love – International Tour in London. The Dangerously In Love Tour was singer Beyoncé’s first solo concert tour, intended to showcase songs from her debut solo album, Dangerously in Love.

Mr. Umesh Rao, Senior Vice-President, Reliance BIG TV said, “The agreement with Sony Music is in line with Reliance BIG TV’s commitment to provide the very best of Home Entertainment to its customers. The Premiere of Beyonce Concert is part of our long-term plan to introduce non-film content on our PPV platform by offering enriched and unique content. We plan to address the home entertainment needs of Indian TV Households through differentiated content acquired from leading content providers, like Sony Music, from across the world”.

Beyoncé Knowles often referred to mononymously as Beyoncé, is an American R&B singer, songwriter, record producer, actress and model. Born and raised in Houston, Texas, she enrolled in various performing arts schools and was first exposed to singing and dancing competitions as a child. Knowles rose to fame in the late 1990s as the lead singer of the R&B girl group Destiny’s Child. Beyonce’s record and musical DVD sales, when combined with the group, have surpassed 100 million in sales.

Reliance BIG TV will offer Beyonce’s Concert for Rs 50 per view. Each per view subscription will be valid for 24 hours from the time of activation. Beyonce’s Concert on Reliance BIG TV’s PPV channels will start from November 11 for a period of four weeks.

As part of its efforts to introduce non-film content, Reliance BIG TV has earlier showcased Michael Jackson’s Live in Bucharest Concert and Pink Floyd’s Pulse from Sony Music on its PPV channels. Following its strategy to offer content for all audiences Reliance BIG TV will also be showcasing Maruti Mera Dost from November 6, Luck By Chance and 13B from November 11 at an attractively affordable price of Rs 25 and Rs 50 respectively. These offerings are in line to offer best in class entertainment with a large repertoire of varied content to deliver sheer customer delight.

About Reliance BIG TV DTH:

A wholly owned subsidiary of Reliance Communications, India’s largest integrated telecom service provider, offers India’s first fully Digital Home Entertainment Service using MPEG-4 platform, under BIG TV DTH brand. The world’s most advanced MPEG4 DTH technology platform enables BIG TV DTH to offer over 200 TV, Cinema and Audio channels, the highest by any other DTH operator in the country. With 32 exclusive movie channels in English, Hindi and Regional languages, BIG TV DTH offers a choice of 600 new movies every year, unmatched by any DTH or cable operator in the country.

The country’s largest on-ground infrastructure for a Home Entertainment created by TV DTH would enable the company to serve over 5 million new customers every year and will offer multiple price points and packaging BIG offers to suit needs of all customer segments. The state-of-the-art Customer Service mechanism is fully functional and ready to serve a minimum of 50,000 customers every day in 11 Indian languages. Available at launch at 1 lakh retail outlets across 6500 towns, over 2000 exclusive Reliance branded stores, BIG TV DTH is the largest retail rollout of a Home Entertainment Service in India. BIG TV DTH Toll Free Number: 1-800-200-9001; Website: www.BIGTV.co.in SMS BIGTV to 55454.

For further details – Sumit Jain – sumit.jain {at} k2communications(.)in – 080 – 23337344