Mobile Subscription Payments Method Set To Return In Strength Says Dialogue MD

Mobile Subscription Payments Method Set To Return In Strength Says Dialogue MD

Payforit and I-Mode will simplify process and restore consumer confidence

Subscription payment methods – which were all but wiped out of the UK market in 2005 amid a crisis in consumer confidence – are set to experience major growth as the new Payforit and I-Mode payment systems become more widespread. This is the view of Paul Griffiths, managing director for London-based Dialogue Communications, who was speaking at this week’s Mobile Content World exhibition and conference at Olympia in London.

Mr Griffiths, whose company Dialogue is one of the UK’s fastest growing mobile service providers for interactive mobile solutions and SMS aggregation, told the conference that Payforit and I-Mode offered a consistent and trusted user experience for the first time, which would inevitably lead to growing confidence among customers and ultimately increased revenues and usage.

“This is a great opportunity for content providers to build new revenue streams from subscription services again using Payforit.

“The collapse in customer confidence came about for a variety of reasons, from problems in unsubscribing to not really knowing exactly how much they were going to be billed and to some extent the industry has shot itself in the foot because of this,” he told the conference.

But, backed by Payforit and I-Mode, Mr Griffiths predicted a massive shift from next year. The Premium SMS market in the UK is already worth more than £500m annually and it was predicted that mobile payments would represent around 50% of this market by 2008. During this time, premium content downloads for “off portal” content sales would be migrating over to mobile payments and Mr Griffiths foresaw a return to subscription models incorporating Payforit and I-Mode during this phase.

“The new standards solve all the problems the industry gave itself pre-2005. Both systems can be trusted by the user, they are easy to manage and it is very easy to unsubscribe. It will prove to be a turning point for the industry and it is already starting to happen.”

This news comes less than a month since Dialogue’s announcement that it has gone live with its accredited Payforit solution on the Vodafone and Orange networks.

Ends.

Notes to Editors:

If you would like more information or would like to set up a briefing with Paul Griffiths, please contact GBCS PR on 01159486901.

About Dialogue
Dialogue is a world leader in mobile messaging, mobile electronic payments processing and specialises in the development and rapid deployment of mobile applications that utilise text messaging and mobile multimedia. Its customers include BT, MSN, Virgin Mobile, Vodafone and O2. The company has offices in the UK and Australia.